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….the aroma and emotion of the celebrations around Pujo. Durga Puja - an emotion Pujo goes much beyond just the religious significance - it is a mood set months in advance - comprising of bonding over food, dressing up, and much more. One month away from the annual community festival of the Bengalis, our heart and mind have started vibrating to the rhythm of “Dhaak” , relaxing in the aroma of “Dhuno”. The thought of dressing up to mostly...
The visible transition from being just an extension of the 6 yards to claiming it’s own existence with elan , this form of garment, the blouses have come a long way of being, evolved through the journey and made a strong statement .Yes , blouses have become a statement piece with it’s own right. Several times it is the blouse which defines and decides the saree we drape with it . Blouses- A must-have in every wardrobe We at Prathaa...
Ethical Kids Clothing Subtly introducing them at this tender age to mindfulness in what they wear and how with social and environmental consciousness their garments are created, by narrating the stories, is a very important life lesson, slowly and steadily absorbed by the kids without any forced teaching. It is only when this consciousness sets in can we be confident that this is here to stay across generations , longer than just a few decades ahead. While the term sustainability...
The fashion Industry faced some sudden upheavals as a result of the pandemic. The future being uncertain with constant sway in market dynamics, this industry experienced subtle but significant shifts during and post lockdowns. Following are some of the key observations regarding how the fashion Industry is evolving during this pandemic: 1.Elevated Demand for Comfortwear: Initially, the popular response at large was to cut down on expenses and wear readily available comfortable clothes for their high flexibility coupled with...
As our patron, you are already aware that Prathaa believes in celebrating the art of handcrafted weaves that emerge locally and speak of the country’s textile heritage. The brand also immensely focuses on providing a variety of unique designs,to be able to create a constant demand in their process of reviving forgotten weaves and providing a sustainable livelihood to the weaver and artisan communities, the real talents behind these beauties. In this journey Prathaa continues to nurture and preserve the...