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cultural heritage
Efficiency Metric: Preservation of Cultural Heritage and Traditional Techniques Introduction Handwoven fabrics tell a tale of legacy and of an era gone by. Anyone who owns handwoven textile clothing will most likely have inherited them. The reason? Handloom fabric had become hard to find. Power looms took over the handloom industry and fashion became ‘fast’. Luckily, for those of us who know handloom's true value, this tradition has been seeing a resurgence. History of Handwoven Fabrics The earliest evidence of...
  • Aug 22
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Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.