Fabric
Ajrakh is a resist block-printing technique native to Ajrakhpur, in Bhuj, Gujarat, historically connecting to the Indus Valley Civilization. Since the beginning of time, Ajrakh was generally done only on cotton fabric as it was able to bring out the hues of the Ajrakh shades amazingly. The fabric is created through traditional vegetable dyes by using natural and organic substances like indigo, madder, harde powder, pomegranate seeds, and others to dye the fabric. Ajrakh's intricate motifs and patterns are achieved through one of the most sophisticated block printing techniques. According to the widely accepted myth among local practitioners, Ajrakh means "keep it now." It goes through 21 complex steps and can take up to 2 weeks. The cloth has a distinctive quality due to using natural dyes in Ajrakh printing. It causes the fabric's pores to enlarge during the summer, which facilitates airflow. During winters, the pores of the fabric close, producing warmth. It makes sense that Ajrakh is appropriate for wearing throughout the year.
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Jamdani is a discontinuous weft technique of weaving. Jamdani, whether figured or flowery, is a cotton woven fabric. The weavers are incredibly skilled and work efficiently on a handloom to create the fabric. The motifs are inlaid into the fabric when the weaver adds denser thread to fine warp threads by Hand. This handloom weaving technique to achieve the motifs is labor-intensive and time-consuming. Jamdani is believed to be a fusion of the ancient cloth-making techniques of Bengal. The weave is indigenous to Bangladesh. The name 'Jamdani' is of Persian origin and comes from the word "jam," meaning flower, and "dani," meaning vase. According to legends, jamdani patterns mostly feature geometric, botanical, and floral designs that date back thousands of years. Only aristocratic and royal families could afford such luxury because of the exemplary meticulous methodology needed. This is an art of textile weaving popularly known as Dhakai Jamdani or simply Dhakai. The intricateness of the motifs is what displays its beauty and uniqueness. We at Prathaa have been in touch with our loom experts from the villages who have helped to develop this exclusive fabric and exquisite Motifs on the fabric.
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Kotpad fabrics are woven in the small town of Orissa, Kotpad, by local tribes. The weave is done in hand-spun two-ply cotton yarn. The most significant characteristic of these textile items is their use of organic dyes such as Madder, Indigo, and turmeric. Processing the color and dying the threads in different hues takes roughly 15 to 30 days. Black and maroon are the two primary colors extracted. The fabrics are quite pleasant to wear in the summer and the winter. The motifs are inspired by nature, which includes birds, fishes, and rivers.
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The handloom Khesh weave has been very close to our hearts building our sustainability story stronger. The exploration and understanding started when the team visited West Bengal's Birbhum district. The weavers there collect cotton saree, and the women patiently tear the sari into multiple long strips. The thin strips are then incorporated into new fabric. The weaver sits intently on his Hand Loom machine, twisting and adding the thin strips of the sarees to new warp threads to create the unique and up-cycled Khesh weave. It is up to the weaver to match the warp with the weft and create designs. The fabric develops stripes that can sometimes differ in color from meter to meter. The "beautiful irregularity" is precisely its uniqueness.
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Batik is a technique of Hand block printing achieved through resist dyeing. The Gujarati Khatri community was previously recognized as the creators of batik printing. Over time, batik-making practices spread to other Gujarati communities and cultures and eventually to other parts of India. However, it was kept as the métier of aristocratic women because of its delicate hand-painted designs with floral and bird motifs, regarded as symbols of refinement and cultivation. Indigo, brown, and white were frequently utilized in traditional Indian batiks as a tribute to the three Hindu gods, Vishnu, Brahma, and Shiva. The patterns and designs are created with a resist dye from hot wax and plant resins. Batik is usually done in cotton fabric. The fabric goes through many stages of washing, soaking, and dyeing. The shielded patterns are then scrapped off to produce a different color. The process is repeated as many times as the number of colors desired.
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Bagru is a village in Rajasthan where Bagru printing is practiced by Chippa's. The Chippa's have indigenous methods of preparing the cloth and printing the fabrics; a process passed down from generation to generation going back at least 300 years. The mud resists, dyed, and mordant prints of Bagru catered to the folk, trading, agricultural, and artisan communities that comprised the local population. A true Bagru can be distinguished by the sheen given to the finished cloth by the waters of the Sanjara River and a robust color palette of indigo, black, red, green, pink, and orange derived from natural sources. They follow both direct and resist dyeing techniques. Dipping blocks into color and stamping them with a thump of the Hand to ensure a strong print on the fabric is done daily in the village of Bagru. Wildflowers, buds, leaves, and geometric patterns inspire the motifs.
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Dabu is a mud-resist block printing craft that means "to press," derived from the word "Dabanna.". The method of Dabu Printing starts with the preparation of mud resist; clay is made ready by finely sieving it. Calcium hydroxide (Chuna in Hindi), naturally pounded wheat chaff (Beedan in Hindi), and gum (gound in Hindi) are the main ingredients to make the mud resistant. It is a 100-year-old technique that includes 15-22 processes, 25-40 pairs of hands, at least 65 hours spread over six days, and a lot of sand. The artisans of Chaubundi of Kaldera, Rajasthan, efficiently and effectively created this. Once this long-drawn process was understood, it was in sheer awe of the craftsmanship that Prathaa committed to the Dabu form of hand block printing for their emotionally precious signature Bindi collection, the most awaited collection of the year. This time-consuming and labor-intensive process started with the block creation in the Bindi motif, deciding on the size, proportion, and many other minor details. After the formation of the block, they are dipped in oil to prevent them from cracking in the process. The handloom cotton fabrics made from two-ply yarns are cut into 6 meters each and soaked for 2-4 days to ensure better absorption of color. The fabric is then scoured and dried in the sandy soil. Printing begins with alum, followed by a few days of drying in the sun. This printed fabric is washed in running water and simmered in large copper vessels to hold the color. The fabric is again dried in the sun on dried sandy soil. Fabric is now sorted for mud resist and applied to parts of the fabric. It is dried in the sun, followed by dyeing and drying again in the sun. The final product is ready after printing, mud resist, and dyeing. Animal figurines, peacocks, mangos, leaves, and sunflowers are examples of typical nature-inspired themes. There are also wavy lines, dots, and different geometric shapes that are often used. We have created a variety of designs in this Dabu hand-block printed fabric.
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Malkha was named to evoke the heyday of mulmul. Malkha's mission has been to present an evolved alternative to the industrial model of making cotton, eliminating unnecessary steps in the journey from plant to cloth to preserve the earth and the intrinsic properties of cotton rather than please the behemoth machines. The Malkha model of producing handloom cotton revives the local nature, vibrancy, and diversity of the cotton-making process and native cotton species. It seeks to restore handloom cotton to its pre-colonial days of glory. Most significantly, it aims to restore dignity and livelihood, and ultimately financial and functional independence, to each producer in the cotton-making chain. As we stubbornly do adhere to eco-friendly fashion. And in doing so, we embrace not just the vibrancy and brilliance of natural dyes, we welcome the fickleness of nature and the challenge of restoring dying art - the making of natural dyes and the elaborate preparation of cotton that is required for bright, permanent, washable colors. What stands out in this fabric is the vibrancy of the colors and the way it drapes and swings. This tremendous response to Malkha reflects people's intuitive appreciation for its unique qualities – the swing, the drape, and the ability to breathe, absorb, and hold color. Each step in the Malkha process - spinning, weaving, dyeing, and printing - plays a significant role in imparting these qualities to the fabric. Handling the delicate cotton fibers gently and avoiding the force and violence of conventional processing retains the springiness of the live fibers into the cloth.
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Kala Cotton is one of the few genetically pure cotton species remaining in India and one of the only pure, old-world kinds of cotton to be cultivated on a large scale today. Kala cotton is indigenous to Kutch and, by default, organic, as the farmers do not use pesticides or synthetic fertilizers. It is a pure rain-fed crop with a high tolerance for disease and pests, requiring minimal investment. It is both resilient and resurgent in the face of stressful land conditions.
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Testimonials
from 140 reviewsLove the black dhoti set! Already had the the white set and loved the fabric and fall. Both are most comfortable to wear and very chic. Way to go Prathaa!
I fell for this dress at first sight. The comforting fabric and simplicity flowing in its design language got me totally. Good stitching quality and high quality fabric.
Dil to bacha hai g pehn kar isko aisa lage
Yeh to comfortable bahut hai g
Kapda iska badia hi bahut hai g
5 dresses le li maine
Taana baana ki
❤️❤️❤️❤️❤️❤️
Yeh second dress thi meri mujhe lga isme jaroor gadbad karenge stitch karne mai tight bna denge but mazal hai prathaa team ne koi galti ki ho yeh hasin vadia yeh khula aasman ki tarah mere yeh jacket aayi aur trust me mai ise pehn ke nachi itni khush huyi ke maine puri team ko baar baar shukriya bola
Salute to u team🙏
High quality and recommended to everybody
Plz buy from prathaa
Aap bilkul bhi nahi pachtayoge🙏
Loved it. Very beautiful ❤️❤️
Great service, Great clothes and FAST delivery!! Loved the dress, now buying more! Happy! Happy!
It’s a most beautiful product. Excellent fabric and design. Very comfortable to wear
Lovely, just as shown in the picture, super comfortable. Wold love to buy often
The fabric is so comforting, soft yet royal. I only got compliments the day I wore it. The design is fabulous, embroidery is neat. Overall a masterpiece.. And the best part is I got it made to order and in legit 3 days the dress was in my hands.
My whole experience has been good. I am definitely coming back.
The quality and service are par excellence. A great buy!.
Soft to the skin n extremely light weight. Perfect for the summers.
Beaitigul dress, very good cotton !!!
Should give Durga pooja discounts
Why Choose Prathaa ?
HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious
Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.
Prathaa
"Prathaa - Weaving Traditions”, a eco-conscious sustainable fashion brand, was founded in the year 2016, with a noble mission to revive the forgotten handloom weaves and art forms of India and presenting them in a modern look and feel to the new generation. At Prathaa, we believe in nurturing and preserving the long forgotten sustainable Art and Weaves of India, along with creating a comfortable, distinctive and appealing contemporary indo western fusion fashion.
Prathaa showcases its fabrics woven in different traditional weaves through appealing designs in women's wear, paying close attention to detailing, finishing, with rigorous quality checks, ensuring perfection in each...
"Prathaa - Weaving Traditions”, a eco-conscious sustainable fashion brand, was founded in the year 2016, with a noble mission to revive the forgotten handloom weaves and art forms of India and presenting them in a modern look and feel to the new generation. At Prathaa, we believe in nurturing and preserving the long forgotten sustainable Art and Weaves of India, along with creating a comfortable, distinctive and appealing contemporary indo western fusion fashion.
Prathaa showcases its fabrics woven in different traditional weaves through appealing designs in women's wear, paying close attention to detailing, finishing, with rigorous quality checks, ensuring perfection in each of their outfits. Each and every piece of clothing from Prathaa is sustainably and ethically made by skilled artisans in 100% natural cotton and handloom, which are breathable and comfortable to wear.
Explore the Best Indo Western fusion wear handloom clothes at Prathaa
Give your wardrobe a sustainable and eco-conscious uplift. Shop exclusive contemporary handloom fashion from our wide range of collections ranging from trendy tops and blouses to classic bottoms, tunics and co-ord sets.. Level up your styling game with Prathaa’s latest collection of exclusive handloom ensembles..
Unleash Your Inner Style Icon with Prathaa's Women's wear Collection
Ready to redefine your wardrobe?
Prathaa's womenswear collection is more than just clothes; it's a celebration of your unique style and exquisite weaving art forms of India. From elegant ethnic wear to effortlessly indo western fusion garments and statement-making accessories, we offer a thoughtfully designed assortment that empowers you to express yourself with confidence.
Dress Your Little Ones in Style and Comfort with Prathaa's Kids Collection
Let your child's personality shine with our vibrant and playful kidswear collection. We've designed a delightful assortment of clothing for kids, as well as mother-son and mother-daughter twinning sets, that will make your little ones feel playful, confident, comfortable, and ready to take on the world! Our kidswear is crafted with soft and breathable fabrics that are gentle on the skin and allow kids to move freely. Browse our online shop and find the perfect outfits to bring out your kid’s inner joy and confidence.
The Bindi Collection - Prathaa’s Branded Collection
Prathaa’s strongest visual brand identity is the red dot, the Bindi. A collection, where you will be able to deep dive into the core value system and brand language of Prathaa - Weaving Traditions along with its link to the historical significance of the red bindi through generations in India. The Bindi Collection, is Prathaa’s signature collection, celebrates every year, the successful journey of Prathaa towards the sustainable fashion dream as well as its birthday month, when the first step to this noble mission was taken. To read how and why Bindi became a part of the brand Prathaa read here.
Our Main Focus and Strength
An honest and simple revelation of the most commonly asked question: “Why Bindi?” It is not merely a design element for us; it goes much deeper, establishing our very existence.
The big round red Bindi has become the closest identity of Prathaa, over the years, taking us back to where it all started. More importantly, it answers “Why” Prathaa, began in the first place.
Our Founder has shared the story of Prathaa's inception on multiple forums, emphasizing the conviction in the “Why” of Prathaa and Bindi as its brand identity. It was conceived as a creative platform to provide sustainable livelihoods to our family of weavers and artisans, the talents behind India’s heritage art and weaves. Alongside this, we also aim to evolve a community of #prathaawomen who love, understand, respect, and cherish Indian heritage art/weaves and are mindful and conscious about their purchases.
“It is generally a tough and confusing scenario when we believe in the 'Why,' the purpose of our work (sometimes more than ourselves), with blurry lines of how and what, when we decide to proceed,” reflects Sukanya, our Founder, on her feelings during the early days when the idea of Prathaa, as vision, kept her awake at night.
The deeper we dived, the more lost the feeling was. Scribbling mindlessly became a stressbuster. In one such moment, the Founder of this stylish and unique women's clothing brand, Prathaa, experienced a certain solace while mindlessly scribbling shapes. Among them, the round shape brought immense focus, which her fidgety brain had been missing since the idea set in. Coloring and filling it with red felt empowering and immersed her in an innate strength of faith, never giving up on her dream.
A dream that had already started giving her sleepless nights.
“Focus and strength were all I needed to take the first step to create something from the small yet powerful idea planted in my mind and heart. This led to the creation of Prathaa - Weaving Traditions,” she says. The dots and lines (referring to the existing Bindi) gradually brought in aesthetic elements and formalized the logistics and processes of Prathaa, ensuring seamless functioning.
“The Red Bindi became part of the brand and the dream, even before the name Prathaa was coined,” our Founder says. Growing up, she passively observed the Red Bindi enhancing the personalities of women around her, incorporating it into her aesthetic sensibilities. The historical significance of the red bindi resonated wonderfully with the core values and brand language of Prathaa.
From this point, the process started falling into place like a jigsaw puzzle. There was clarity in what needed to happen to bring the idea to life. When it was time to graphically represent the brand, the Red round bindi, from where it all blossomed, became the foundation, providing the team with focus and strength to serve our purpose and community of #prathaawomen and family of weavers/artisans.
The Bindi, along with all its traditional interpretations, had a new meaning in our lives.
Every year around our anniversary month, we pay tribute to ourselves and everyone part of our journey by re-creating the Bindi in various artistic or woven forms. This celebration of our journey is also a grounding exercise for our Founder, Sukanya Bhattacharya, and Team Prathaa, pledging to keep learning (unlearning/relearning), creating, and growing in our Conscious Fashion Space, nurturing our community of weavers/artisans and #prathaawomen, without ever swaying from the core “Why” of Prathaa - Weaving Traditions.
What do we create now?
This slow commitment to a consciously mindful lifestyle has led to the creation of an eco-friendly, ethical, sustainable fashion brand.
Prathaa’s range of sustainable clothing started with women’s clothing, including handloom cotton dresses (casual/semi-formal/formal midi and maxi dresses for women), tunics, and tops for women. We also create interesting handloom cotton jackets for versatile styling and layering, including long coats, formal blazers, and casual jackets. Our comfortable and chic handloom cotton bottom wear includes skirts, formal ankle-length pencil pants, and casual designs like palazzos, balloon pants, layered pants, drop-crotch pants, dhoti pants, and many other fun designs.
The quintessential six yards “sarees” and blouses are definitely not to be missed. Our exclusive ready-made handloom cotton printed, woven, and plain sarees, along with our lovingly designed handloom cotton saree blouses, are versatile enough to be styled as crop tops or jackets. These pieces focus on simplicity and comfort without compromising design detail and fit.
Sustainable, ethically made Kids Clothing from Prathaa, launched in November 2020, includes soft and comfortable clothing for girls and boys. This category introduces kids to a conscious lifestyle at an early age, prioritizing their comfort and skin safety without compromising on fun and playfulness.
Style yourself everyday with a New Look - Rozaana
Prathaa’s Rozaana collection caters to all your needs to look beautiful and stylish everyday with unique indo western designs of handloom and sustainable dresses. This collection is solely prepared to provide quality, comfortable, and versatile day-to-day fashion, ensuring that each piece seamlessly integrates into your daily wardrobe. Wear them with confidence, knowing that you're making a sustainable fashion statement.
Shvet - A Collection that Reflect Purity, Innocence, Divinity and much more.
This Collection from Prathaa, embodies and celebrates the purity of the soul in every human while respecting the external imperfections that are relative, transient, and superficial with its appealing and bright “white” sunshine look. The collection has an exclusive range of white clothing styles, ranging from Shvet - White Victorian Blouse and White Convertible Dresses for Women to cute and stylish White Kidswear dresses. You can also find Twining Dresses for Mom-son and Mom-Daughter Duo.
Saanjh - The Kotpad Story of Handwoven Silhouettes
With this Collection, you can explore the wide range of handwoven silhouettes with a lot of layers, pockets and pivotal designs and in many vibrant colors like electric blue, yellow ochre and orange, which are used to signify the enlightenment from the worldly desires, depicted in black and white. Experience the transformative power of Saanjh and discover your own unique story within you with Prathaa.
All of this is available through online shopping on Prathaa - Weaving Traditions’ website. Let’s bring about small shifts and commit to a conscious, sustainable lifestyle today.
Best Sellers :
Shvet - Victorian Blouse | White Linen Bindi Saree | Shvet- A-Line Panelled Dress | Shvet - Jamdani Flared Pants | Saundh Saree | Indigo and Red Shirt Dress | Black Flared Harem Pant in Jamdani Fabric | Shvet- Tunic Pant Set | White Mul Bindi Saree | Black Mandarin Collared Midi Dress in Jamdani Fabric | Shvet- Lungi Skirt | Black and White Jamdani Shirt Dress | Debi - Jamdani Three Tier Flare Dress | Shvet - Kaftan Mul Dhoti Set | Shvet - White Kaftan | Green Shirt Kaftan | White Bindi Shirt Dress in Jamdani Fabric | Shvet - Convertible White Dress | White Bindi Shirt Dress in Jamdani Fabric | Shvet - Jamdani Dhoti | Euphoria - Red Khesh Shirt Dress
Weave Based
Ajrakh : Reversible Handloom Cotton-Khesh, Ajrakh Scarf | Yellow And Maroon Half Angrakha Maxi Dress
Jamdani : Black and White Jamdani Dress | Black Mandarin Collared Midi Dress | Black Cape Jacket With Flared Sleeves
Kotpad : Saanjh- Jumpsuit | Saanjh- Orange Spaghetti blouse | Saanjh- Notch collar Tunic