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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Black handloom cotton co-ord set
Saanjh Black Handloom Cotton Harem Pants
Saanjh : Black Handloom Cotton Sleeveless Top - Polka Dot
Multi Print Ajrakh Collar Dress
Reversible Patchwork Jacket
Red Handloom Cotton Spaghetti Top
Mul Ajrakh  Sharara
Rs. 2,000.00
Sharara Top Jacket Set
Rs. 4,350.00
Red Handloom Cotton Reversible Dupatta with PatchWork
Khesh Patchwork Blouse
Rs. 2,150.00


Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

Blog posts

Prathaa x Kabir Cafe

The Soul Connection “Your music has been a life-changing experience for me “ “ Aap ke design mein kya अक्खड़ hain “ “Listening to your music, that answers most of the questions posed by life, who needs a therapist ?” “‘Please apne liye bhi kapde...
  • Nov 26
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  • Kloc Technologies

3 top and easy ways to be a Conscious Customer this festive season

A festive vibe is in the air and we at Prathaa are sensing the happiness along with the positive shift in buying mood and celebrations. Amidst all these celebrations, let’s stay committed to the lifestyle we are invested in. On this note here are a...

Pujo-r gondho eseche

….the aroma and emotion of the celebrations around Pujo.    Durga Puja - an emotion Pujo goes much beyond just the religious significance - it is a mood set months in advance - comprising of bonding over food, dressing up, and much more.  One month...