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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Kids Peach and Yellow Floral Dhoti Drape
Kids Indigo Ajrakh Layered Dress
Kids Yellow Ajrakh Jumpsuit
Kids Red Fish Print And Ikat Top
Kids Fish Print And Ikat Casual Set
Kids Indigo Fish Print Shirt
Kids Grey Handloom Short Pants
Kids Fish Print Shirt With Grey Paneled Shorts
Kids Handloom Angrakha and Palazzo Festive Set
Kids Mustard Checks Kurti


Dress - Checks long dress in apple cut - Prathaa
Top - Ilkal and blockprint angrakha top. - Prathaa
Dress - Dual color layered handloom dress - Prathaa
Dress - Checks A-line dress with frills - Prathaa


Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

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