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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

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Testimonials

Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

Blog posts

  • Sustainable Fashion Documentaries That Inspire Change and Hope

    Wearing clothes and loving fashion is something we definitely cannot wipe off from our daily lives in spite of the challenges that the fashion indu...
  • Why Bindi ?

    Prathaa’s Focus and Strength An honest simple, “direct from the heart” revelation of the most commonly asked question - “Why Bindi?”. It is not a...
  • Sardi Ki Dhoop

    The Semi-winter wear by Prathaa “Sardi Ki Dhoop”, the semi-winterwear collection from Prathaa and as the name itself wraps us in a safe, warm, co...