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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Malkha Kora and Checks Spaghetti Dress
Indigo Malkha Top
Rs. 2,890.00
Indigo Checks Malkha Knee Length Skirt
Coral and Indigo Malkha Bottom
Off-White Kantha Stitched Saree front view
Frill Bindi Saree
Rs. 3,790.00
Linen Jamdani Saree Front view
Rs. 7,500.00
Ajrakh Frill Blouse
Rs. 2,780.00
Khesh Collared Blouse
Rs. 2,490.00
Stripe Spaghetti Blouse


Off White Handloom Lungi Skirt With Bindi Motif Patch Pocket
A-line Handloom dress with collar and bindi sleeves
White Linen Bindi Saree


Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

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