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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Shvet Stole - Best with Shvet Corset & Dhoti
SHVET- STOLE
Rs. 2,000.00
Shvet Lungi Skirt - Organic Fashion- Bindi Collection
SHVET- LUNGI SKIRT
Rs. 2,900.00
Shvet Victorian Handloom Blouse
SHVET- VICTORIAN BLOUSE
Rs. 3,200.00
Shvet Handloom Cotton Stylish Corset Top
SHVET- CORSET
Rs. 2,800.00
SHVET tunic pants - White Tunics
SHVET- TUNIC PANTS SET
Rs. 6,500.00
Shvet Jamdani Flared Handloom Pants
SHVET- JAMDANI FLARED PANTS
Rs. 3,000.00
Shvet Convertible White Tunic dress
SHVET- CONVERTIBLE DRESS
Rs. 3,500.00
Shvet A-line Panelled Handloom Cotton Dress
SHVET- A-LINE PANELLED DRESS
Rs. 3,800.00
SHVET-FRILL Handloom Summer TOP LUNGI SET
SHVET-FRILL TOP LUNGI SET
Rs. 6,900.00
SHVET- Handloom COTTON MUL DHOTI
SHVET- COTTON MUL DHOTI
Rs. 2,900.00
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Testimonials

Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

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