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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Red Khesh Traditional Blouse With Frills
White Bindi Jamdani Blouse With Frills
Block Print Shorts
Rs. 1,590.00
Block Print Kaftan
Rs. 1,890.00
Asymmetric Reversible Handloom Shrug
Handloom Spaghetti Top
Rs. 1,290.00
Pleated Handloom Harem Pant
Royal Blue Khesh Maxi Dress
Ajrakh Print Loose Fit Dress
Reversible A-Line Patchwork Dress


Dress - Checks long dress in apple cut - Prathaa
Top - Ilkal and blockprint angrakha top. - Prathaa
Dress - Dual color layered handloom dress - Prathaa
Dress - Checks A-line dress with frills - Prathaa


Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

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