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Welcome to Prathaa

Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India, by creating easy to wear, distinctive and appealing contemporary fusion fashion. Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics and the stories behind them.[Read more]

New Products

Malkha Kora and Checks Spaghetti Dress - Prathaa - weaving traditions
Off White Checks Apple Cut Malkha Tunic - Prathaa - weaving traditions
Indigo Malkha Top - Prathaa - weaving traditions
Rs. 2,590.00
Malkha Plain and Checks Crop Top - Prathaa - weaving traditions
Indigo Checks Malkha Knee Length Skirt - Prathaa - weaving traditions
Coral and Indigo Malkha Bottom - Prathaa - weaving traditions
Off-White Kantha Stitched Saree front view
Frill Bindi Saree - Prathaa - weaving traditions
Rs. 3,790.00
Linen Jamdani Saree Front view
Rs. 7,500.00
Ajrakh Frill Blouse - Prathaa - weaving traditions
Rs. 2,780.00


Off White Handloom Lungi Skirt With Bindi Motif Patch Pocket - Prathaa - weaving traditions
A-line Handloom dress with collar and bindi sleeves - Prathaa - weaving traditions
White Linen Bindi Saree - Prathaa - weaving traditions


Adhering to the guidelines and safety measures ,we have tried to keep our deliveries unaffected . As we are face this crisis situation as a community,here's a "Thank You" note for being so patient and understanding in the process. Your calm has made us less anxious,to be able to ensure we are sane enough to keep our creativity active and also maintain the best possible timelines for delivery. Also, grateful for each order that you are placing to help us sail through these times. As the second wave of the pandemic hit our country,the health and safety of our employees, associates and patrons are of utmost priority . Stay Safe .


Superb designs, lovely fabric and an absolute value for money clothing line makes me a HUGE Prathaa fan! Keep 'em coming, guys!

Eeshita Dutt

A beautiful blend of simplicity ,elegance and comfort .A must for a everyday working women. I love the muted tones of the fabrics , the cut and the style of the dresses.

Manisha Bhagwani

Super ethnic yet super chic a perfect blend of Indian and western, and all in the comfort of handwoven fabric!

Eeshani Chakraverty

Wearable, arty clothes with lovely cuts and color palettes. Extremely well priced too.

Subhasree Basu

Blog posts

Top Shifts in Fashion industry during lockdown - Latest Trends

  The fashion Industry faced some sudden upheavals as a result of the pandemic. The future being uncertain with constant sway in market dynamics, this industry experienced subtle but significant shifts during and post lockdowns. Following are some of the key observations regarding how the...
  • Jul 07
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  • KLoc Technologies Pvt Ltd

Prathaa X Punarjeevana

As our patron, you are already aware that Prathaa believes in celebrating the art of handcrafted weaves that emerge locally and speak of the country’s textile heritage. The brand also immensely focuses on providing a variety of unique designs,to be able to create a constant...

Emotional Rollercoaster

My daily breath of fresh air happens during  that one trip downstairs, to walk my furry baby , along with distributing Glucose water and masks to the front end staff. Walking down the lanes of the locality which is empty now has become a rarity and...