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Blog Posts

The Soul Connection “Your music has been a life-changing experience for me “ “ Aap ke design mein kya अक्खड़ hain “ “Listening to your music, that answers most of the questions posed by life, who needs a therapist ?” “‘Please apne liye bhi kapde bana do na “   …. Such were the kind of conversations we exchanged without even realizing at what moment our appreciation of each other's art transitioned into a beautiful connection beyond and deeper than...
  • Nov 26
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  • Kloc Technologies
A festive vibe is in the air and we at Prathaa are sensing the happiness along with the positive shift in buying mood and celebrations. Amidst all these celebrations, let’s stay committed to the lifestyle we are invested in. On this note here are a few pointers to re-iterate the top 3 top easiest ways to continue your journey of being a conscious shopper.    Who Made My Clothes  Stay conscious and mindful of knowing the brand and people behind...
….the aroma and emotion of the celebrations around Pujo.    Durga Puja - an emotion Pujo goes much beyond just the religious significance - it is a mood set months in advance - comprising of bonding over food, dressing up, and much more.  One month away from the annual community festival of the Bengalis, our heart and mind have started vibrating to the rhythm of “Dhaak” , relaxing in the aroma of “Dhuno”. The thought of dressing up to mostly...
The visible transition from being just an extension of the 6 yards to claiming it’s own existence with elan , this form of garment, the blouses have come a long way of being, evolved through the journey and made a strong statement .Yes , blouses have become a statement piece with it’s own right. Several times it is the blouse which defines and decides the saree we drape with it . Blouses- A must-have in every wardrobe  We at Prathaa...
Ethical Kids Clothing Subtly introducing them at this tender age to mindfulness in what they wear and how with social and environmental consciousness their garments are created, by narrating the stories, is a very important life lesson, slowly and steadily absorbed by the kids without any forced teaching. It is only when this consciousness sets in can we be confident that this is here to stay across generations , longer than just a few decades ahead. While the term sustainability...