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Opting for conscious brands and sustainable fashion can provide you with a multitude of exclusive benefits:  Decreased environmental impact: By selecting sustainable fashion brands, you are supporting eco-friendly materials and ethical production methods that lessen the impact on the environment. Your choice of brands contributes to a healthier and cleaner planet.  Prathaa is a sustainable fashion brand that uses eco-friendly materials and ethical production methods. This paneled dress from the latest “Shvet” Bindi collection, is a great choice for anyone...
  • May 10
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  • Prathaa Weaving Traditions
  Sustainability has become an increasingly important factor in the fashion industry, and for good reason. Fast fashion has created a culture of disposability, resulting in huge amounts of waste, landfill, and pollution. However, there are steps you can take to make your wardrobe more sustainable and longer-lasting. In this guide, we'll go over some tips and tricks for building a more sustainable wardrobe with Prathaa, a sustainable and eco-friendly fashion brand. Invest in high-quality pieces One of the best...
Summer is the perfect time to embrace sustainable habits and make a positive impact on the environment. As the weather heats up, we tend to consume more energy, water, and natural resources, but there are plenty of ways to reduce our impact on the planet while still enjoying the season. At Prathaa, we believe that sustainable living is a key part of a sustainable future. We are committed to creating an ethical, eco-friendly sustainable fashion, which is clearly visible in...
Handloom cotton apparels created with love,truly love you. They shine through their colors, embrace you with their fabrics, and dress you up for the day. All these pre-admired clothes deserve to be loved and cherished as they are a part of your identity. They should be taken care of, worn to full use, and flaunted as a part of your individuality.  With the advent of increasing consumerism and omnichannel marketing, shopping has become easier than ever before. With limitless options...
Wearing clothes and loving fashion is something we definitely cannot wipe off from our daily lives in spite of the challenges that the fashion industry along with many other industries pose to the environment. It is important to be aware of how mindfully we consume them making a huge difference and impact on the overall challenging scenario.  However, with similar faith, instead of waiting for things to get better or worse, many brands, designers, consumers and activists have chosen to...