Blog Posts
At Prathaa, our commitment to blending heritage with conscious fashion is at the core of everything we do. One of the most enduring and beloved pieces in our collection is the white handloom cotton dress — a garment that embodies timeless elegance, cultural significance, and sustainable craftsmanship. These dresses are more than just fashion items; they are a tribute to the rich weaving traditions of India, brought to life by the skilled hands of artisans who have perfected their craft...
Handloom cotton has transcended the notion of casual wear and has firmly established itself as a fabric of choice for festive celebrations. At Prathaa, we take pride in reviving India’s forgotten weaving traditions, blending them with modern designs to create versatile pieces that can be styled for any festive occasion. Whether it’s a simple family gathering or a formal celebration, our handloom cotton creations can make you stand out while staying true to heritage and sustainability. Styling for Every Festive...
The festive season is a time to celebrate tradition, family, and culture. It is a time when we seek to reconnect with our roots, and what better way to honor this spirit than by embracing India’s rich heritage fabrics like handloom cotton? At Prathaa, we believe in celebrating these traditions while adding a contemporary twist. Handloom cotton not only tells the story of our ancestors’ artistry but also weaves together comfort, elegance, and sustainability—making it a perfect choice for the...
Pockets, though seemingly simple, play a vital role in everyday fashion and functionality. The addition of pockets in women's clothing has a rich historical resonance. While hand and pocket purses have been used for centuries, the necessity for pockets remains equal for both genders. As women’s fashion evolved over time, they often had to rely on separate hidden pockets concealed between layers of petticoats. Even today, the phrase “And it has pockets!” is universally appreciated as a compliment. Pockets have...
Amidst the dominating trend of fast fashion and synthetic fabrics, an awakening has started to re-adopt the heritage fabrics that are created with love and endurance. Handloom cotton is gaining back its recognition as a symbol of authenticity, craftsmanship, and cultural heritage. India’s rich tradition of handloom weaving, known as Taana Baana (meaning warp and weft), not only connects us to our roots but also tells a story of sustainability and slow fashion. The intricate intertwining of threads by artisans...
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