Blog Posts

Why Fabric Matters: The Secret to Summer Comfort and Conscious Dressing
As the mercury rises and the air thickens with heat, choosing the right summer fabrics becomes more than a matter of style; it becomes a necessity. Whether you’re stepping into a summer wedding, lo...
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A Summer in Prathaa: Five Looks for Every Warm-Weather Affair
As the sun climbs higher and days stretch longer, summer calls for a wardrobe that breathes, moves, and tells a story. Prathaa, India’s conscious, handcrafted fashion house, offers a collection of ...
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Why Khesh Weaving is Essential to Prathaa’s Sustainable and Artisan-Crafted Fashion
At Prathaa, our mission is to create fashion that blends heritage, sustainability, and individuality. One of the weaves that perfectly encapsulates our vision is Khesh weaving, a traditional textil...
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As summer approaches, it's the perfect time to refresh your wardrobe with light, breathable fabrics that offer both comfort and style. At Prathaa, we're excited to introduce our latest collection o...
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How Slow Fashion is Reshaping the Industry
In a world dominated by fleeting trends and mass production, a quiet yet powerful movement is challenging the status quo: slow fashion. At Prathaa, slow fashion isn’t just a buzzword, it’s the hea...
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In a world of fast fashion and fleeting trends, a quiet yet powerful revolution is taking place, the revival of India’s ancient handloom craft, a treasure trove of heritage, culture, and sustainab...
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How to Style Jackets Creatively This Winter | Prathaa Sustainable Fashion
How to Style Jackets Creatively This Winter | Prathaa Sustainable Fashion Winter layering isn’t just about staying warm, it’s an art, and jackets are your creative canvas. Prathaa’s sustainable, h...
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The Timeless Appeal of White Handloom Cotton Dresses: A Prathaa Perspective
At Prathaa, our commitment to blending heritage with conscious fashion is at the core of everything we do. One of the most enduring and beloved pieces in our collection is the white handloom cotton...
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How to Style Handloom Cotton for Every Festive Occasion with Prathaa-Weaving Traditions
Handloom cotton has transcended the notion of casual wear and has firmly established itself as a fabric of choice for festive celebrations. At Prathaa, we take pride in reviving India’s forgotten...
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Embrace Festivity with Handloom Cotton: A Timeless Tradition
The festive season is a time to celebrate tradition, family, and culture. It is a time when we seek to reconnect with our roots, and what better way to honor this spirit than by embracing India’s ...
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