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How to Style Jackets Creatively This Winter | Prathaa Sustainable Fashion Winter layering isn’t just about staying warm, it’s an art, and jackets are your creative canvas. Prathaa’s sustainable, handwoven handloom jacket collection combines versatility, comfort, and timeless elegance. With reversible designs offering up to four unique looks in one piece, Prathaa transforms winter dressing into an effortless style.  Here’s how you can style these winter jackets this season: Elevate Sarees with an Elegant Twist Reversible half jackets for women...
  • Jan 09
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  • KLoc Developer
At Prathaa, our commitment to blending heritage with conscious fashion is at the core of everything we do. One of the most enduring and beloved pieces in our collection is the white handloom cotton dress — a garment that embodies timeless elegance, cultural significance, and sustainable craftsmanship. These dresses are more than just fashion items; they are a tribute to the rich weaving traditions of India, brought to life by the skilled hands of artisans who have perfected their craft...
Handloom cotton has transcended the notion of casual wear and has firmly established itself as a fabric of choice for festive celebrations. At Prathaa, we take pride in reviving India’s forgotten weaving traditions, blending them with modern designs to create versatile pieces that can be styled for any festive occasion. Whether it’s a simple family gathering or a formal celebration, our handloom cotton creations can make you stand out while staying true to heritage and sustainability. Styling for Every Festive...
The festive season is a time to celebrate tradition, family, and culture. It is a time when we seek to reconnect with our roots, and what better way to honor this spirit than by embracing India’s rich heritage fabrics like handloom cotton? At Prathaa, we believe in celebrating these traditions while adding a contemporary twist. Handloom cotton not only tells the story of our ancestors’ artistry but also weaves together comfort, elegance, and sustainability—making it a perfect choice for the...
Pockets, though seemingly simple, play a vital role in everyday fashion and functionality. The addition of pockets in women's clothing has a rich historical resonance. While hand and pocket purses have been used for centuries, the necessity for pockets remains equal for both genders. As women’s fashion evolved over time, they often had to rely on separate hidden pockets concealed between layers of petticoats. Even today, the phrase “And it has pockets!” is universally appreciated as a compliment. Pockets have...

Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.