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Wearing clothes and loving fashion is something we definitely cannot wipe off from our daily lives in spite of the challenges that the fashion industry along with many other industries pose to the environment. It is important to be aware of how mindfully we consume them making a huge difference and impact on the overall challenging scenario. However, with similar faith, instead of waiting for things to get better or worse, many brands, designers, consumers and activists have chosen to...
Prathaa’s Focus and Strength An honest simple, “direct from the heart” revelation of the most commonly asked question - “Why Bindi?”. It is not a mere design element for us but goes much deeper down to establish our very existence. The Big Round red Bindi has become the closest identity of Prathaa over the years, which tracks us back to where it all started. More importantly, “Why” Prathaa started in the first place? Our Founder has narrated the story of...
The Semi-winter wear by Prathaa “Sardi Ki Dhoop”, the semi-winterwear collection from Prathaa and as the name itself wraps us in a safe, warm, comfortable emotion. An emotion that effortlessly weaves around every design of Prathaa. Staying socially and environmentally conscious and relevant is the birthing story of every creation of Prathaa. This continues to be the briefing highlight in all of Prathaa’s design/collection along with the core design philosophy of minimalistic comfort, complimenting each one of our Prathaawoman differently...
The Soul Connection “Your music has been a life-changing experience for me “ “ Aap ke design mein kya अक्खड़ hain “ “Listening to your music, that answers most of the questions posed by life, who needs a therapist ?” “‘Please apne liye bhi kapde bana do na “ …. Such were the kind of conversations we exchanged without even realizing at what moment our appreciation of each other's art transitioned into a beautiful connection beyond and deeper than...
A festive vibe is in the air and we at Prathaa are sensing the happiness along with the positive shift in buying mood and celebrations. Amidst all these celebrations, let’s stay committed to the lifestyle we are invested in. On this note here are a few pointers to re-iterate the top 3 top easiest ways to continue your journey of being a conscious shopper. Who Made My Clothes Stay conscious and mindful of knowing the brand and people behind...