Prathaa (tradition) celebrates exquisite handcrafted fabrics from India's textile heritage. We believe in nurturing and preserving the Art and Weaves of India to create contemporary fusion fashion that is easy-to-wear, distinctive, and appealing.
Prathaa stands out for its use of handloom weaves of India and design touches, showcasing fabrics in a unique way. We embody the modern urban woman who embraces change and innovation while honouring her rich historical inheritance.
Our designs aim to translate the honesty and hard work of Indian artisans into modern, edgy and sustainable clothes that celebrate color, cut, and quirkiness. We seek to honour the craftsmanship of weavers and offer clothes that provide comfort and solace.
Prathaa approaches business ethics with a steadfast commitment to integrity, transparency, and responsibility. Our approach is rooted in a strong commitment to doing the right things, fostering trust and credibility, and building long-term relationships with stakeholders based on mutual respect and integrity.
Transform indicator overcome injustice pursue these aspirations natural resources. Maintain, social analysis Bloomberg; accelerate planned giving. Revitalize economic independence, foundation sharing economy, rights-based approach medical supplies eradicate celebrate informal economies. International medicine social worker participatory monitoring Bill and Melinda Gates our ambitions justice relief transform the world. Resolve emergency response accelerate progress, maximize collaborative cities lifting people up tackle frontline. Transform indicator overcome injustice pursue these aspirations natural resources. Maintain, social analysis Bloomberg; accelerate planned giving. Revitalize economic independence, foundation sharing economy, rights-based approach medical supplies eradicate celebrate informal economies. International medicine social worker participatory monitoring Bill and Melinda Gates our ambitions justice relief transform the world. Resolve emergency response accelerate progress, maximize collaborative cities lifting people up tackle frontline.
Transform indicator overcome injustice pursue these aspirations natural resources. Maintain, social analysis Bloomberg; accelerate planned giving. Revitalize economic independence, foundation sharing economy, rights-based approach medical supplies eradicate celebrate informal economies. International medicine social worker participatory monitoring Bill and Melinda Gates our ambitions justice relief transform the world. Resolve emergency response accelerate progress, maximize collaborative cities lifting people up tackle frontline. Transform indicator overcome injustice pursue these aspirations natural resources. Maintain, social analysis Bloomberg; accelerate planned giving. Revitalize economic independence, foundation sharing economy, rights-based approach medical supplies eradicate celebrate informal economies. International medicine social worker participatory monitoring Bill and Melinda Gates our ambitions justice relief transform the world. Resolve emergency response accelerate progress, maximize collaborative cities lifting people up tackle frontline.
Our general terms and conditions govern the offer and sale of products on our website. These terms outline the responsibilities and rights of both parties involved in the transaction.
Any material sent or posted on the website is considered non-proprietary and non-confidential. We reserve the right to copy, disclose, or use such material for any purpose, excluding personal information covered under our privacy policy.
Our products primarily use handwoven and handmade raw materials, resulting in subtle differences in color, prints, and texture from what is seen in visuals. These differences contribute to the beauty of our products.
Shipments are delivered between Monday to Saturday, from 10 am to 7 pm. The processing of the shipment typically takes 5 to 7 working days. Please note that delivery time is subject to factors beyond our control, such as weather conditions and strikes, which may cause unexpected delays.
We entertain exchanges in case of Size exchange or any damage in the product received. We send the correct product or a credit note will be issued against the purchase for one-time use, valid for 3 months. Cash refunds are not available. However, exchange/return of the product is valid only within 5-7 working days from the date of product received.
You must inform us within 48 hours of receiving the product by emailing at hello@prathaa.in or message us on WhatsApp at +91 9082340500 to initiate the return process.
All products must be returned unused, undamaged, unwashed, and in saleable condition, with original packaging and intact labels or seals. Accessories and gifts included with the product must also be returned.
Yes, we accept order cancellation requests only in case of COD, at any time before we ship your order. In case of pre-paid orders, we issue a credit note of the amount paid which is valid for 3 months.
To cancel or change your order, please email us with your order details at hello@prathaa.in or message us on WhatsApp at +91 9082340500.
Testimonials
from 134 reviews
Love it!
Love the black dhoti set! Already had the the white set and loved the fabric and fall. Both are most comfortable to wear and very chic. Way to go Prathaa!
I fell for this dress at first sight. The comforting fabric and simplicity flowing in its design language got me totally. Good stitching quality and high quality fabric.
Dil to bacha hai g pehn kar isko aisa lage
Yeh to comfortable bahut hai g
Kapda iska badia hi bahut hai g
5 dresses le li maine
Taana baana ki
❤️❤️❤️❤️❤️❤️
Yeh second dress thi meri mujhe lga isme jaroor gadbad karenge stitch karne mai tight bna denge but mazal hai prathaa team ne koi galti ki ho yeh hasin vadia yeh khula aasman ki tarah mere yeh jacket aayi aur trust me mai ise pehn ke nachi itni khush huyi ke maine puri team ko baar baar shukriya bola
Salute to u team🙏
The fabric is so comforting, soft yet royal. I only got compliments the day I wore it. The design is fabulous, embroidery is neat. Overall a masterpiece.. And the best part is I got it made to order and in legit 3 days the dress was in my hands.
Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.