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As our patron, you are already aware that Prathaa believes in celebrating the art of handcrafted weaves that emerge locally and speak of the country’s textile heritage. The brand also immensely focuses on providing a variety of unique designs,to be able to create a constant demand in their process of reviving forgotten weaves and providing a sustainable livelihood to the weaver and artisan communities, the real talents behind these beauties.


In this journey Prathaa continues to nurture and preserve the Art & Weaves of India through their collection of designs or by collaborating with Brands & Enterprises with similar values and vision. This enables a multiplying effect towards the larger vision of the brand while also ensuring the support and growth for enterprises by sharing networks and audiences. 

Punarjeevana team
Punarjeevana team


 
As an attempt to do precisely that, Prathaa is happy to join hands with PUNARJEEVANA.
 
Punarjeevana was started with revival project ,slowly and steadily it was converted into a sustenance model to survive the craft and artisans. Started with 2 weavers, today they have 45 people working. The trust creates and promote revival sarees, dupattas, stoles, fabric etc. Revival is to rekindle into a flame the imperative sparks which were practically on the verge of extinguishing. Many handloom sarees were languishing, and artisans were losing their source of income.


Dr. Hemalatha Jain took up a revival project under her PhD program and formed Punarjeevana Trust to rekindle the languishing handloom crafts.
 
The trust is carrying the social responsibility of supporting Indian Handloom, Craft & Culture and ensuring the means to ends for various artisans. 
 
Prathaa is proud to partner with Punarjeevana and provide its customers with an innovative and unique collection from the trust. Needless to mention, everything is natural and eco-friendly – fabrics, dyeing process, weaving, embroidery –EVERYTHING.


To buy, please visit https://punarjeevana.com/ and join our revival journey.
Use coupon code PRATHAA2021 to avail your FREE SHIPPING offer


Note :
 Available on online sales channels only.
 Free shipping on all products purchased with PRATHAA2021
 Valid For India
 One use per customer
 Active from today until 30 Sep 2021
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Reference Links:
https://punemirror.indiatimes.com/others/sunday-read/small-talk-border-control/articleshow/60237362.cms
https://www.thehindu.com/life-and-style/fashion/checks-for-the-bride/article17360782.ece
http://www.indulgexpress.com/fashion/new-launches/2018/mar/09/hemalatha-jain-revives-the-gomi-teni-weave-through-her-project-punarjeevana-6362--1.html

To Know more , click on this FAQ link

  • Jun 28
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  • Prathaa Weaving Traditions