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Khesh

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Most of the designs you wear from Prathaa has a story and here's your Khesh story ... In Jan 2016, team Prathaa decided to travel to Shantiniketan in West Bengal’s Birbhum district. It’s in the small town of Bolpur. It was here that Rabindranath Tagore established the Visva-Bharati University to promote a more liberated form of education. That’s how Shantiniketan became the seat of art and culture. The objective of our visit was an in-depth study of the various forms of weaves. We spent over a week with the weavers and artisans - lived and shared their lives. Inspired and motivated by their hard work and artistry, the team got involved in the creation process too… It was in Birbhum we stumbled upon Khesh weaving - a tradition which has been practiced for years. The weaving technique essentially involves tearing old sarees into thin strips - the warp has the new thread and the weft uses the thin strips of sarees. The weavers collect cotton sarees and it is the women who patiently tear the sari into multiple long strips. It is up to the weaver to match the warp with the weft and create designs. The beauty of a Khesh fabric is that the colour of the recycled weft fabric keeps changing, sometimes even within a single meter of fabric and that precisely is the uniqueness of this fabric. These handloom cotton fabrics are hand woven and the asymmetry/ irregularities in the weaves makes them exclusive.

Khesh
Indigo - Red Tunic - Prathaa - weaving traditions
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Indigo-Red Tunic
Rs. 2,800.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Introducing our vibrant Indigo and Red half-and-half tunic, where playful charm meets timeless elegance. This fusion of red khesh and indigo handblock print adorned with kantha embroidery creates a captivating allure that effortlessly commands attention. Crafted with comfort in mind, this dress is your ultimate choice for both style and relaxation.Experience the harmonious fusion of colors and patterns in a garment that exudes fun and comfort, elevating your everyday style effortlessly. Whether for casual outings or chic events, this dress is sure to make a statement with its vibrant charm and sophisticated design.Elevate your wardrobe with our Indigo and Red half-and-half tunic dress, where every detail is crafted to enhance your confidence and individuality. Redefine your style with this versatile piece that combines playful chic with timeless elegance. Styling tip : Can be worn as a dress or even...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Introducing our vibrant Indigo and Red half-and-half tunic, where...
Half and Half Shirt - Prathaa - weaving traditions
Bestseller
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Half and Half Kaftan Shirt : AASTEY
Rs. 2,999.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description: Introducing our captivating Black and Red half-and-half kaftan style shirt top, a harmonious blend of timeless elegance and modern flair. Crafted to redefine versatility, this top seamlessly merges khesh and jamdani fabrics, creating a dynamic contrast that exudes sophistication and visual allure. The defining feature of this kaftan top is its unique blend of half red khesh and half black jamdani, accentuated with striking red pintucks. This fusion of colors, textures, and subtle detailing adds a touch of flair and individuality, making it a standout piece in any wardrobe. Designed as a free-size top, it offers effortless style and comfort for every woman. Elevate your ensemble with this statement piece that effortlessly transitions from day to night, exuding confidence and charm with every wear. Styling tip: Wear this versatile top as a set with our khesh shorts or unbuttoned as...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description: Introducing our captivating Black and Red half-and-half kaftan style shirt...
Set- Shirt Shorts - Prathaa - weaving traditions
Bestseller
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Set- Half and Half Shirt and Shorts : AASTEY
Rs. 4,099.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description: Introducing our striking ethnic co-ord set for women, meticulously curated to elevate your style with sophistication and flair. This two-piece set features a captivating Black and Red half-and-half kaftan-style shirt top, a playful fusion of elegance and contemporary design perfect for the modern woman. Crafted with precision, this top seamlessly blends khesh and jamdani fabrics, creating a captivating contrast that is both visually stunning and versatile. The defining feature of our kaftan top lies in its unique blend of half red khesh and half black jamdani, accentuated with striking red pintucks. This infusion of colors, textures, and subtle detailing adds a touch of individuality, making it a standout piece among unique women's clothing. Designed as a free-size top, it ensures a comfortable and flattering fit for every woman. Completing this ethnic co-ord set are our Red khesh shorts, crafted from...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description: Introducing our striking ethnic co-ord set for women, meticulously curated...
Set- Shirt Culottes - Prathaa - weaving traditions
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Set- Shirt Culottes : AASTEY
Rs. 6,000.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Discover our striking patch shirt, an exquisite blend of handblock print in the hues of indigo and red khesh, uniquely designed with pockets that add flair to the piece. Featuring balloon long sleeves with cuff details, this shirt exudes effortless style and comfort. Pair it flawlessly with our trendy half-and-half culottes for a chic ensemble that's as comfortable as it is stylish. Embrace the easy-breezy vibe while making a fashion statement that's uniquely yours. Styling tip : Worn as pull over shirt or jacket with tank top inside. The culottes can be teams separately with any top selection of yours. Fabric Write up : This technique of weaving with shreds of old sarees, called khesh started at shilpa sadan in early 1920's. Khesh weaving is a tradition which has been practised for couple of years now. The weaving technique...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Discover our striking patch shirt, an exquisite blend of...
Patch Shirt - Prathaa - weaving traditions
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Patch Shirt : AASTEY
Rs. 2,800.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Our striking patch shirt—a captivating fusion of handblock print in striking hues of indigo and red khesh that embodies the perfect balance of style and artisanal craftsmanship. This shirt stands as a testament to unique design and effortless sophistication. The defining feature of this shirt is its intricate blend of handblock print indigo and red khesh fabrics, a visual symphony that seamlessly integrates with the piece's captivating design. The addition of pockets not only adds functionality but also infuses an extra touch of flair and practical elegance. Embracing a contemporary aesthetic, the shirt boasts balloon long sleeves with detailed cuffs, adding an element of drama and modernity to its silhouette. Styling tip : Can be stlyed with shorts, jeans, or as jacket Fabric Write up : This technique of weaving with shreds of old sarees, called khesh started at...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : Our striking patch shirt—a captivating fusion of handblock print...
Track Pants - Hoodieset - Prathaa - weaving traditions
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Track Pants - Hoodieset : AASTEY
Rs. 4,500.00
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : The versatile Black Khesh Hoodie Set—a go-to choice for effortless style. The hoodie features a convenient zipper closure, doubling as both a stylish jacket and a comfortable top layer. Paired with black khesh bottoms designed for easy slip-on with a whole elastic, this set ensures comfort and style without compromise. Experience the ease of slipping into this ensemble, offering both functionality and a fashion-forward statement effortlessly. Styling tip : Your comfortable travel look sorted in style . Can be worn with crop top or over jeans or some spaghetti. The bottom can be paired separately with any top of your choice. Fabric Write up : This technique of weaving with shreds of old sarees, called khesh started at shilpa sadan in early 1920's. Khesh weaving is a tradition which has been practised for couple of years now. The weaving...
Key Features : Handloom Cotton; Conscious Fashion; Hand woven Description : The versatile Black Khesh Hoodie Set—a go-to choice for...
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Most of the designs you wear from Prathaa has a story and here's your Khesh story ... In Jan 2016, team Prathaa decided to travel to Shantiniketan in West Bengal’s Birbhum district. It’s in the small town of Bolpur. It was here that Rabindranath Tagore established the Visva-Bharati University to promote a more liberated form of education. Tha... Read More

Most of the designs you wear from Prathaa has a story and here's your Khesh story ... In Jan 2016, team Prathaa decided to travel to Shantiniketan in West Bengal’s Birbhum district. It’s in the small town of Bolpur. It was here that Rabindranath Tagore established the Visva-Bharati University to promote a more liberated form of education. That’s how Shantiniketan became the seat of art and culture. The objective of our visit was an in-depth study of the various forms of weaves. We spent over a week with the weavers and artisans - lived and shared their lives. Inspired and motivated by their hard work and artistry, the team got involved in the creation process too… It was in Birbhum we stumbled upon Khesh weaving - a tradition which has been practiced for years. The weaving technique essentially involves tearing old sarees into thin strips - the warp has the new thread and the weft uses the thin strips of sarees. The weavers collect cotton sarees and it is the women who patiently tear the sari into multiple long strips. It is up to the weaver to match the warp with the weft and create designs. The beauty of a Khesh fabric is that the colour of the recycled weft fabric keeps changing, sometimes even within a single meter of fabric and that precisely is the uniqueness of this fabric. These handloom cotton fabrics are hand woven and the asymmetry/ irregularities in the weaves makes them exclusive.

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Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.
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Prathaa

"Prathaa - Weaving Traditions”, a eco-conscious sustainable fashion brand, was founded in the year 2016, with a noble mission to revive the forgotten handloom weaves and art forms of India and presenting them in a modern look and feel to the new generation. At Prathaa, we believe in nurturing and preserving the long forgotten sustainable Art and Weaves of India, along with creating a comfortable, distinctive and appealing contemporary indo western fusion fashion. 

Prathaa showcases its fabrics woven in different traditional weaves through appealing designs in women's wear, paying close attention to detailing, finishing, with rigorous quality checks, ensuring perfection in each...

"Prathaa - Weaving Traditions”, a eco-conscious sustainable fashion brand, was founded in the year 2016, with a noble mission to revive the forgotten handloom weaves and art forms of India and presenting them in a modern look and feel to the new generation. At Prathaa, we believe in nurturing and preserving the long forgotten sustainable Art and Weaves of India, along with creating a comfortable, distinctive and appealing contemporary indo western fusion fashion. 

Prathaa showcases its fabrics woven in different traditional weaves through appealing designs in women's wear, paying close attention to detailing, finishing, with rigorous quality checks, ensuring perfection in each of their outfits. Each and every piece of clothing from Prathaa is sustainably and ethically made by skilled artisans in 100% natural cotton and handloom, which are breathable and comfortable to wear.

Explore the Best Indo Western fusion wear handloom clothes at Prathaa

Give your wardrobe a sustainable and eco-conscious uplift. Shop exclusive contemporary handloom fashion from our wide range of collections ranging from trendy tops and blouses to classic bottoms, tunics and co-ord sets.. Level up your styling game with Prathaa’s latest collection of exclusive handloom ensembles.. 

Unleash Your Inner Style Icon with Prathaa's Women's wear Collection

Ready to redefine your wardrobe? 

Prathaa's womenswear collection is more than just clothes; it's a celebration of your unique style and exquisite weaving art forms of India. From elegant ethnic wear to effortlessly indo western fusion garments and statement-making accessories, we offer a thoughtfully designed assortment that empowers you to express yourself with confidence.

Dress Your Little Ones in Style and Comfort with Prathaa's Kids Collection

Let your child's personality shine with our vibrant and playful kidswear collection. We've designed a delightful assortment of clothing for kids, as well as mother-son and mother-daughter twinning sets, that will make your little ones feel playful, confident, comfortable, and ready to take on the world! Our kidswear is crafted with soft and breathable fabrics that are gentle on the skin and allow kids to move freely. Browse our online shop and find the perfect outfits to bring out your kid’s inner joy and confidence.

The Bindi Collection - Prathaa’s Branded Collection

Prathaa’s strongest visual brand identity is the red dot, the Bindi. A collection, where you will be able to deep dive into the core value system and brand language of Prathaa - Weaving Traditions along with its link to the historical significance of the red bindi through generations in India. The Bindi Collection, is Prathaa’s signature collection, celebrates every year, the successful journey of Prathaa towards the sustainable fashion dream as well as its birthday month, when the first step to this noble mission was taken. To read how and why Bindi became a part of the brand Prathaa read here.

Our Main Focus and Strength

An honest and simple revelation of the most commonly asked question: “Why Bindi?” It is not merely a design element for us; it goes much deeper, establishing our very existence.

The big round red Bindi has become the closest identity of Prathaa, over the years, taking us back to where it all started. More importantly, it answers “Why” Prathaa, began in the first place.

Our Founder has shared the story of Prathaa's inception on multiple forums, emphasizing the conviction in the “Why” of Prathaa and Bindi as its brand identity. It was conceived as a creative platform to provide sustainable livelihoods to our family of weavers and artisans, the talents behind India’s heritage art and weaves. Alongside this, we also aim to evolve a community of #prathaawomen who love, understand, respect, and cherish Indian heritage art/weaves and are mindful and conscious about their purchases.

“It is generally a tough and confusing scenario when we believe in the 'Why,' the purpose of our work (sometimes more than ourselves), with blurry lines of how and what, when we decide to proceed,” reflects Sukanya, our Founder, on her feelings during the early days when the idea of Prathaa, as vision, kept her awake at night.

The deeper we dived, the more lost the feeling was. Scribbling mindlessly became a stressbuster. In one such moment, the Founder of this stylish and unique women's clothing brand, Prathaa, experienced a certain solace while mindlessly scribbling shapes. Among them, the round shape brought immense focus, which her fidgety brain had been missing since the idea set in. Coloring and filling it with red felt empowering and immersed her in an innate strength of faith, never giving up on her dream.

A dream that had already started giving her sleepless nights.

“Focus and strength were all I needed to take the first step to create something from the small yet powerful idea planted in my mind and heart. This led to the creation of Prathaa - Weaving Traditions,” she says. The dots and lines (referring to the existing Bindi) gradually brought in aesthetic elements and formalized the logistics and processes of Prathaa, ensuring seamless functioning.

“The Red Bindi became part of the brand and the dream, even before the name Prathaa was coined,” our Founder says. Growing up, she passively observed the Red Bindi enhancing the personalities of women around her, incorporating it into her aesthetic sensibilities. The historical significance of the red bindi resonated wonderfully with the core values and brand language of Prathaa.

From this point, the process started falling into place like a jigsaw puzzle. There was clarity in what needed to happen to bring the idea to life. When it was time to graphically represent the brand, the Red round bindi, from where it all blossomed, became the foundation, providing the team with focus and strength to serve our purpose and community of #prathaawomen and family of weavers/artisans.

The Bindi, along with all its traditional interpretations, had a new meaning in our lives.

Every year around our anniversary month, we pay tribute to ourselves and everyone part of our journey by re-creating the Bindi in various artistic or woven forms. This celebration of our journey is also a grounding exercise for our Founder, Sukanya Bhattacharya, and Team Prathaa, pledging to keep learning (unlearning/relearning), creating, and growing in our Conscious Fashion Space, nurturing our community of weavers/artisans and #prathaawomen, without ever swaying from the core “Why” of Prathaa - Weaving Traditions.

What do we create now?

This slow commitment to a consciously mindful lifestyle has led to the creation of an eco-friendly, ethical, sustainable fashion brand.

Prathaa’s range of sustainable clothing started with women’s clothing, including handloom cotton dresses (casual/semi-formal/formal midi and maxi dresses for women), tunics, and tops for women. We also create interesting handloom cotton jackets for versatile styling and layering, including long coats, formal blazers, and casual jackets. Our comfortable and chic handloom cotton bottom wear includes skirts, formal ankle-length pencil pants, and casual designs like palazzos, balloon pants, layered pants, drop-crotch pants, dhoti pants, and many other fun designs.

The quintessential six yards “sarees” and blouses are definitely not to be missed. Our exclusive ready-made handloom cotton printed, woven, and plain sarees, along with our lovingly designed handloom cotton saree blouses, are versatile enough to be styled as crop tops or jackets. These pieces focus on simplicity and comfort without compromising design detail and fit.

Sustainable, ethically made Kids Clothing from Prathaa, launched in November 2020, includes soft and comfortable clothing for girls and boys. This category introduces kids to a conscious lifestyle at an early age, prioritizing their comfort and skin safety without compromising on fun and playfulness.

Style yourself everyday with a New Look - Rozaana

Prathaa’s Rozaana collection caters to all your needs to look beautiful and stylish everyday with unique indo western designs of handloom and sustainable dresses. This collection is solely prepared to provide quality, comfortable, and versatile day-to-day fashion, ensuring that each piece seamlessly integrates into your daily wardrobe. Wear them with confidence, knowing that you're making a sustainable fashion statement.

Shvet - A Collection that Reflect Purity, Innocence, Divinity and much more.

This Collection from Prathaa, embodies and celebrates the purity of the soul in every human while respecting the external imperfections that are relative, transient, and superficial with its appealing and bright “white” sunshine look. The collection has an exclusive range of white clothing styles, ranging from Shvet - White Victorian Blouse and White Convertible Dresses for Women to cute and stylish White Kidswear dresses. You can also find Twining Dresses for Mom-son and Mom-Daughter Duo.

Saanjh - The Kotpad Story of Handwoven Silhouettes

With this Collection, you can explore the wide range of handwoven silhouettes with a lot of layers, pockets and pivotal designs and in many vibrant colors like electric blue, yellow ochre and orange, which are used to signify the enlightenment from the worldly desires, depicted in black and white. Experience the transformative power of Saanjh and discover your own unique story within you with Prathaa.

All of this is available through online shopping on Prathaa - Weaving Traditions’ website. Let’s bring about small shifts and commit to a conscious, sustainable lifestyle today.

Best Sellers : 

Shvet - Victorian Blouse | White Linen Bindi Saree | Shvet- A-Line Panelled Dress | Shvet - Jamdani Flared Pants | Saundh Saree | Indigo and Red Shirt Dress | Black Flared Harem Pant in Jamdani Fabric | Shvet- Tunic Pant Set | White Mul Bindi Saree | Black Mandarin Collared Midi Dress in Jamdani Fabric | Shvet- Lungi Skirt | Black and White Jamdani Shirt Dress | Debi - Jamdani Three Tier Flare Dress | Shvet - Kaftan Mul Dhoti Set | Shvet - White Kaftan | Green Shirt Kaftan | White Bindi Shirt Dress in Jamdani Fabric | Shvet - Convertible White Dress | White Bindi Shirt Dress in Jamdani Fabric | Shvet - Jamdani Dhoti | Euphoria - Red Khesh Shirt Dress

Weave Based 

Ajrakh :  Reversible Handloom Cotton-Khesh, Ajrakh Scarf | Yellow And Maroon Half Angrakha Maxi Dress

Jamdani : Black and White Jamdani Dress | Black Mandarin Collared Midi Dress | Black Cape Jacket With Flared Sleeves 

Kotpad : Saanjh- Jumpsuit | Saanjh- Orange Spaghetti blouse | Saanjh- Notch collar Tunic