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Why choose prathaa
Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.
join us on our conscious fashion journey!


Our story
Prathaa - Weaving Traditions
Prathaa - Weaving Traditions is a celebration of exquisite handcrafted fabrics that emerge from the heart of India, breathing, flowing, and speaking of the country’s textile heritage.
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Our values
Drawing inspiration from the essence of womanhood
Prathaa - Weaving Traditions embodies a sharp edginess in its designs, offering a modern interpretation of age-old fabrics, making them both wearable and stylish simultaneously.
Read MoreBlogs

Red Handloom Cotton Dresses for the Monsoon — “Wear the Rain in Red”
A Celebration of Indian Craft, Conscious Fashion & Monsoon Comfort 1. Seasonal Style Meets Sustainable Fashion The monsoon season calls for breathable, lightweight dresses that move with the b...
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5 Indian Brands Pioneering Conscious Living in 2025
Purpose-driven labels transforming fashion, wellness, and everyday choices for a mindful lifestyle. From what we wear to how we live, these purpose-driven Indian brands are shaping the conscious li...
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5 Reasons Why the Right Blouse Is the Secret to a Dazzling Saree Look
When it comes to creating a perfect saree look that truly stands out, we often focus on the saree itself — its weave, colour, and drape. But ask any stylist or an indian saree lover, and they’ll te...
Read moreReviews
The quality and service are par excellence. A great buy!.
Trupti Sawant
Soft to the skin n extremely light weight. Perfect for the summers.
Mansi Mehta
It’s a most beautiful product. Excellent fabric and design. Very comfortable to wear.
Indu Yadav
It’s a most beautiful product. Excellent fabric and design. Very comfortable to wear.
Indu Yadav
Great service, Great clothes and FAST delivery!! Loved the dress, now buying more! Happy! Happy!
M.G.
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