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Why choose prathaa
Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.
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Our story
Prathaa - Weaving Traditions
Prathaa - Weaving Traditions is a celebration of exquisite handcrafted fabrics that emerge from the heart of India, breathing, flowing, and speaking of the country’s textile heritage.
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Our values
Drawing inspiration from the essence of womanhood
Prathaa - Weaving Traditions embodies a sharp edginess in its designs, offering a modern interpretation of age-old fabrics, making them both wearable and stylish simultaneously.
Read MoreBlogs

From Tradition to Modern Rhythm: How Batik Found Its Way into the Modern Woman’s Wardrobe
Explore the timeless art of Batik and its evolution into modern fashion. Discover how Prathaa’s Taal Collection blends traditional Batik prints with contemporary silhouettes for the conscious, sty...
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The Modern Woman’s Festive Edit: Minimalist Glamour with a Handloom Twist
Explore Prathaa’s Taal Collection — a modern festive edit that blends minimalist glamour with handloom Batik. Perfect festive wear, from dresses to kurta sets, designed for today’s conscious, s...
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Navratri: Nine Days, Many Moods 🌸
Navratri is more than just a festival — it’s nine days of colour, energy, and expression. From warm reds and marigold tones to serene whites with a bold bindi, it’s the season to play with flow, fl...
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The quality and service are par excellence. A great buy!.
Trupti Sawant
Soft to the skin n extremely light weight. Perfect for the summers.
Mansi Mehta
It’s a most beautiful product. Excellent fabric and design. Very comfortable to wear.
Indu Yadav
It’s a most beautiful product. Excellent fabric and design. Very comfortable to wear.
Indu Yadav
Great service, Great clothes and FAST delivery!! Loved the dress, now buying more! Happy! Happy!
M.G.
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