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Shvet Bindi '23

Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

Rs. 6,799.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our women's stunning convertible white tunic dress, exquisitely designed to elevate your wardrobe with its versatile elegance. Crafted with precision, this garment boasts an anti-fit silhouette enhanced by intricate bead detailing and contrasting red thread accents adorning the neckline, back, and sleeves, adding a touch of sophistication to its timeless white hue. The back of the tunic showcases exquisite pleating details embellished with delicate beadwork, while our signature bindi motif takes center stage at the yoke, adorned with a combination of beads, threads, shell, and mother-of-pearl buttons for a captivating finish. The sleeves feature graceful flares with a twist of pleat detailing at the end, adding a unique touch to the ensemble. For a coordinated look, pair the tunic with our Jamdani flared pants, which boast complementary button and thread embellishments at the hemline. Crafted from Jamdani fabric...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our women's stunning convertible white tunic dress, exquisitely...
Rs. 3,999.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our exquisite Anti-fit Women's White kaftan dress, meticulously crafted to redefine sophistication and elegance in your wardrobe. This women's kaftan tops features intricate details such as delicate pleats, sleeve embroidery, and collar embellishments, showcasing meticulous craftsmanship and attention to detail. Elevating the allure of this handloom Kaftan is our signature Bindi motif adorning the collar and pockets, accentuated by a variety of stitches and materials, adding a touch of opulence to the ensemble. Delve into the artistry of the embroidery space, where different types of stitches and materials come together to create a captivating visual feast. Enhancing the Kaftan's allure are intricate shell details at the back, adding a touch of sophistication to its design. With a straight and anti-fitted silhouette, this Kaftan effortlessly flatters all body types, ensuring a comfortable and stylish fit for every wearer. Experience...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our exquisite Anti-fit Women's White kaftan dress, meticulously...
Rs. 6,999.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing the Anti-fit White Kaftan and Dhoti Set, a sophisticated ensemble designed to elevate your wardrobe with timeless elegance. The Kaftan, crafted with meticulous attention to detail, features delicate pleats, women's embroidered tops sleeves, and collar embellishments, showcasing exquisite craftsmanship. Our signature Bindi motif adorns the collar and pockets, accentuated by a variety of stitches and materials for a captivating finish. Enhancing the allure of this stylish women's kaftan top are intricate shell details at the back, adding a touch of sophistication to the ensemble. With a straight and anti-fitted silhouette, the Kaftan effortlessly flatters all body types, ensuring a comfortable and stylish fit for every wearer. Crafted from luxurious handloom mul cotton, the Dhoti features shell embroidery at the front and two patch pockets on each side, adorned with button and thread embroidery for added flair. Versatile and chic, the womens tunic dress can be styled...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing the Anti-fit White Kaftan and Dhoti Set, a sophisticated...
Rs. 4,500.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing a playful addition to our collection, this tiered dress with Bishop sleeves is crafted from our signature Jamdani fabric, showcasing exquisite cuff detailing for added charm and sophistication. Designed to bring joy to your wardrobe, this tiered white dress offers versatility in styling—it can be worn as a standalone dress or as a stylish jacket. The collar features our eye-catching Bindi motif, intricately embroidered in vibrant red beads and threads, adding a touch of elegance to the ensemble. With its fun and quirky silhouette, this dress exudes a chic and classic charm, making it a must-have for every fashion-forward woman. Experience the epitome of style and versatility with this tiered dress, perfect for making a statement on any occasion. Elevate your ensemble with the playful sophistication of this timeless addition to your wardrobe. Styling tip : This dress can...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing a playful addition to our collection, this tiered...
Rs. 4,000.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our latest summer essential, a free-flowing white silhouette designed to infuse fun and flair into your wardrobe. This piece features playful ruffles that reimagine the traditional Jamdani fabric in an unconventional way, adding a touch of whimsy to your summer style. Embellished with beautiful Bindi embroidery at the back and subtle minimal embroidery details at the front neckline, this versatile piece can be styled in multiple ways. Wear it as a top for a chic and effortless look, or embrace its length and wear it as a dress for a breezy summer vibe. Alternatively, pair it with our lungi or dhoti for a relaxed yet stylish ensemble, or style it with shorts or denims for a casual day out. Experience the epitome of summer style with this versatile white silhouette, perfect for adding a touch of fun and...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our latest summer essential, a free-flowing white silhouette...

Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

...

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Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

...

This year Prathaa’s Bindi collection celebrates the purity of the soul in every human while respecting the external imperfections that are relative, transient, and superficial.

2022 has been a year of healing and bouncing back, after the years of pandemic downtime. Embracing the love received from all of you prathaawomen, we are energized to rewrite a new and more interesting story from 2023 onwards and upwards. A year of alignment to the larger vision of the brand, with our community of Prathaa women, our team along with the extended team of loom artists and artisans … we have chosen Shvet to re-write our story with flexibility, fun, and blossom in its creativity.

With this collection, we have kept the colors and silhouettes in mind to be able to provide all of you, our prathaawomen, the freedom to redefine and innovate your personal style with a neutral color palette and size-agnostic designs. 

Shvet can have several levels of interpretation-purity, Innocence, a blank canvas, presence of divinity …and much more. We think it is ALL and yet NONE. It’s the presence of everything, every possible emotion and all thought yet nothing is visible, since it reflects out all unnecessary baggage and brings in the light and happy feelings.  

The Power or as we call it shakti of our signature Bindi stands out in the comfort of handwoven cotton along with the delicate bead and shell work. This first Collection of the year 23’ is an amalgamation of two inspirations- one, the versatility of a blank slate, along with the power and steadfastness of “Bindi'' in the Indian Tradition. The garments with design details such as frills, layers, fluidity, and flares bring in the soft feminine energy with the fluidity of thought, free-flowing and fun and the bright red bindi brings forward the firmness and strength of the extraordinary energy any woman possesses. It is this beautiful balance of the vulnerable and unshakable attribute of a woman that stands as the foundation thought on the idea board of the collection... 

About Fabric: The canvas weave is  84 counts of mulmul cotton in 2 ply which is very fine and soft, combined subtly and playfully with the classic Jamdani weave to highlight a few elements. Jamdani is a traditional weave of West Bengal. It is a time consuming and labor-intensive form of weaving because of the richness of its motifs, which are created directly on the loom using the discontinuous weft technique. The jamdani which we have used has our signature Bindi motif woven into it which makes it even more uncommon. Both the finished fabrics are highly breathable and make a wonderful choice for the summer. 

About Handwork: As a practice, we celebrate Prathaa’s anniversary month with the launch of the Bindi collection by celebrating our very purpose of being, so we explore a new weave or art form with our signature bindi motif. In 2023 we worked on a new technique altogether- hand embroidery techniques such as beadwork, Kantha, and cross stitches along with different materials like beads, shell buttons, and sea shells. The motif has been created in different sizes using the gradation method. We have used threads and beads to give structure to the motif, and thread, beads, and buttons as the filling. We have even explored the placement of the motif per different sizes. One will get to see intricate detailing of beads, french knots, MOP buttons, shells, and Kantha work on the neckline, pockets, collar, and sleeves. All of this and every piece is hand embroidered with Love.

Enjoy the pristine fluidity of the designs, and let’s start on a clean slate by re-writing our stories in our own personal unique style. Let’s breathe, float and celebrate ourselves in Shvet - the Enchanting Whites...

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Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.