FLAT 15% OFF AT CHECKOUT                             BUY 3 GARMENTS a FREE GIFT worth INR 1500                             FREE SHIPPING!                             COD AVAILABLE                             WE SHIP PAN INDIA AND WORLDWIDE
Track your order

I Collection

‘ I ’ Respecting Individuals.... Respecting you. ‘ I ’ an inspiration from Nature, celebration of the elements of nature. ‘ I ’ am Special, ‘ I ’ am Unique and so is this Limited Edition design specially handcrafted for the ‘ I ’ in you. The garments are our 1st step towards reviving a 300 year old fading art form, currently restricted only to a single family. This art piece is created by the original artist himself, and is a conversation piece you wear, talk about and contribute to its revival story. This form of art is called “Mata Ni Pachedi” which literally means “behind the mother goddess”. It is a traditional hand painting craft using 100% natural organic colors obtained from alum, harda, kesudo flower, henna, iron and jaggery and more. Continuing our commitment towards ethical fashion the garments are handcrafted out of the original pure Old-World cotton of India. “Kala Cotton” of Kutch is one of the few genetically pure cotton species remaining in India. It is indigenous to Kutch and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. After years of experimentation and perfecting spinning and weaving techniques, the weavers have created a holistic and practical supply chain to convert raw cotton into beautiful hand-woven textiles.
Rs. 2,999.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white kala cotton top with side flare and piping details. The highlight being the handpainted Mata-Ni-Pachedi patch work. Styling tip: Style this with skirts or distressed denims and slip-on’s for that smart look. Specifications:            Fabric Kala Cotton Colour Off-White Neck V-Neck Sleeve Type Sleeveless Sleeve Length - Dress Length Type 25’’ Fit Regular Pattern Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white...
Rs. 3,999.00
Key Features: Made from 100% organic Mul Cotton. Mata Ni Pachedi art work details. Regular fit Description: An off white kala cotton knee length dress with pin tucks details, pleated flounce sleeves and Mata-Ni-Pachedi pocket. Styling tip: Style this dress with a pair of earrings and wedges or sneakers. Specifications:            Fabric Kala Cotton Colour Off-White Neck Round Neck Sleeve Type Pleated Flounce Sleeves Sleeve Length Half Sleeve Dress Length Type 38'' Fit Regular Pattern - Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Mul Cotton. Mata Ni Pachedi art work details. Regular fit Description: An off white...
‘ I ’ Respecting Individuals.... Respecting you. ‘ I ’ an inspiration from Nature, celebration of the elements of nature. ‘ I ’ am Special, ‘ I ’ am Unique and so is this Limited Edition design specially handcrafted for the ‘ I ’ in you. The garments are our 1st step towards reviving a 300 year old fading art form, currently restricted only to a... Read More
‘ I ’ Respecting Individuals.... Respecting you. ‘ I ’ an inspiration from Nature, celebration of the elements of nature. ‘ I ’ am Special, ‘ I ’ am Unique and so is this Limited Edition design specially handcrafted for the ‘ I ’ in you. The garments are our 1st step towards reviving a 300 year old fading art form, currently restricted only to a single family. This art piece is created by the original artist himself, and is a conversation piece you wear, talk about and contribute to its revival story. This form of art is called “Mata Ni Pachedi” which literally means “behind the mother goddess”. It is a traditional hand painting craft using 100% natural organic colors obtained from alum, harda, kesudo flower, henna, iron and jaggery and more. Continuing our commitment towards ethical fashion the garments are handcrafted out of the original pure Old-World cotton of India. “Kala Cotton” of Kutch is one of the few genetically pure cotton species remaining in India. It is indigenous to Kutch and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. After years of experimentation and perfecting spinning and weaving techniques, the weavers have created a holistic and practical supply chain to convert raw cotton into beautiful hand-woven textiles. Read Less

Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.