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I Collection

‘ I ’ Respecting Individuals.... Respecting you.
‘ I ’ an inspiration from Nature, celebration of the elements of nature.
‘ I ’ am Special, ‘ I ’ am Unique and so is this Limited Edition design specially handcrafted for the ‘ I ’ in you.
The garments are our 1st step towards reviving a 300 year old fading art form, currently restricted only to a single family. This art piece is created by the original artist himself, and is a conversation piece you wear, talk about and contribute to its revival story. This form of art is called “Mata Ni Pachedi” which literally means “behind the mother goddess”. It is a traditional hand painting craft using 100% natural organic colors obtained from alum, harda, kesudo flower, henna, iron and jaggery and more.
Continuing our commitment towards ethical fashion the garments are handcrafted out of the original pure Old-World cotton of India. “Kala Cotton” of Kutch is one of the few genetically pure cotton species remaining in India. It is indigenous to Kutch and by default organic, as the farmers do not use any pesticides and synthetic fertilizers. After years of experimentation and perfecting spinning and weaving techniques, the weavers have created a holistic and practical supply chain to convert raw cotton into beautiful hand-woven textiles.
 - Kala cotton mustard asymmetric dress - Prathaa
Rs. 3,990.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard kala cotton collared dress with asymmetric hem and Mata-Ni-Pachedi patch.   Styling tip: Style this with sneakers or a pair of heels for that elegant look. Specifications:            Fabric Kala Cotton Colour Mustard Yellow Neck Collared Sleeve Type Sleeveless Sleeve Length - Length Type 42’’ Fit Regular Pattern Solid with Printed Patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard kala...
Tunic - Kala cotton mustard apple cut tunic with pocket - Prathaa
Rs. 3,690.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow apple cut tunic with keyhole neckline and Mata-Ni-Pachedi patch pocket.   Styling tip: Style this with denims or a palazzo and oxidized jewellery for that chic look. Specifications:            Fabric Kala Cotton Colour Mustard Yellow Neck Round Neck Sleeve Type Sleeveless Sleeve Length - Length Type 40’’ Fit Regular Pattern Solid with Printed patch Closure Hook and Eye Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow...
Dress - Kala cotton mustard Jumpsuit - Prathaa
Rs. 3,990.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard kala cotton Jumpsuit with pleated shoulder straps. The original Mata ni Pachedi representation of Agni, hand painted by the artist using natural colours on the pocket makes this wearable art piece even more special.   Styling tip: Style this with a pair of chic shoes, jacket or cape. Specifications:            Fabric Kala Cotton Colour Mustard Yellow Neck Spaghetti Sleeve Type Sleeveless Sleeve Length - Length Type Full Length Fit Regular Pattern Solid with Printed patch Closure Zipper Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard kala...
Jacket - Kala Cotton Asymmetric Jacket Cape - Prathaa
Rs. 2,590.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow kala cotton asymmetric jacket with ajrak border details and Mata-Ni-Pachedi patchwork.   Styling tip: Style this over a crop top, wide leg trousers and hoops or with a dress and heels. Specifications:            Fabric Kala Cotton Colour Mustard Yellow Neck - Sleeve Type Sleeveless Sleeve Length - Length Type Asymmetrical Fit Regular Pattern Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A mustard yellow...
Top - Kala cotton indigo blouse with half peplum and patch work. - Prathaa
Rs. 3,390.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: Kala cotton indigo blouse with embroidered half peplum and Mata-Ni-Pachedi patch work on the back. Styling tip: Style this any saree of your choice or with a pair of distressed boyfriend jeans. Specifications:            Fabric Kala Cotton Colour Indigo and Off-White Neck Round Neck Sleeve Type Sleeveless Sleeve Length - Length Type 15’’ Fit Regular Pattern Multi-Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: Kala cotton indigo...
Tunic - Kala cotton indigo anarkali tunic with border. - Prathaa
Rs. 4,390.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A kala cotton long anarkali tunic with sleeves from the Jal series in our “i” collection. This wearable art silhouette has the Mata ni Pachedi representation of Jal on the border of the sleeves. Each garment has this hand painted by the artist with natural colours.  Styling tip: Style this Specifications:            Fabric Kala Cotton Colour Indigo Neck Round neck Sleeve Type Regular Sleeve Length 10’’ Length Type 48'' Fit Regular Pattern Anarkali Closure - Season All Seasons Occasion Festive / Casual
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A kala cotton long...
Dress - Kala cotton indigo handkerchief dress with patch work. - Prathaa
Rs. 4,290.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: Feel comfortable and chic in this kala cotton handkerchief dress from the Jal series in our “i” collection. This wearable art silhouette has the Mata ni Pachedi representation of Jal at the back . Each garment has this hand painted by the artist with natural colours. The texture of the Kala cotton fabric along with the mul ajrak frill at the hem and the asymmetry in the design provides a gorgeous fall to the dress.  Styling tip: Style this with some jewellery and a pair of sneakers or heels. Specifications:            Fabric Kala Cotton Colour Indigo Neck Round Neck Sleeve Type Sleeveless Sleeve Length - Dress Length Type 45’’ Fit Regular Pattern Solid with Printed patch Closure Hook and Eye Season All Seasons Occasion Festive / Casual           
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: Feel comfortable and...
Skirt - Kala cotton maroon knee length skirt with pocket. - Prathaa
Rs. 3,290.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala cotton knee length formal skirt with pleats. You cannot miss the highlight of handpainted “Mata ni Pachedi” art representation of Bhumi, on the pocket, handpainted by the artist himself. The detailing in this style is also enhanced with the embroidery details. Styling tip: Style this skirt with any tucked in top and heels. Specifications:            Fabric Kala Cotton Colour Maroon Neck - Sleeve Type - Sleeve Length - Dress Length Type 23’’ Fit Straight Pattern Multi-Solid Closure Zip Season All Seasons Occasion Festive / Casual  
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala...
Top - Kala cotton maroon blouse with loop details and patch work - Prathaa
Rs. 3,190.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala cotton elbow sleeves, princess cut blouse with ajrak loop details at the back and sleeves and Mata-Ni-Pachedi patch work.  Styling tip: Style this with a contrasting saree and a pair of traditional earrings. Specifications:            Fabric Kala Cotton Colour Maroon Neck Round Neck Sleeve Type Short Sleeves Sleeve Length 10’’ Dress Length Type 14’’ Fit Regular Pattern Solid with Printed Patch Closure Hook and Eye (Front) Season All Seasons Occasion Festive / Casual
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala...
Tunic - Kala cotton maroon collared tunic with pocket - Prathaa
Rs. 3,990.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon collared kala cotton straight long tunic with side slits.The original Mata ni Pachedi representation of Bhumi, hand painted by the artist using natural colours on the pocket makes this wearable art piece even more special. It has mul ajrak details on the sleeves and center front to enhance the sophistication of the monotone look .Can be worn with straight pants, denims, palazzo or even skirts. Styling tip: Style this with straight pants and boho flats to add to its trim. Specifications:            Fabric Kala Cotton Colour Maroon Neck Collared Sleeve Type Short Sleeves Sleeve Length 10’’ Dress Length Type 46’’ Fit Regular Pattern Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon collared kala...
Dress - Kala cotton maroon angrakha style dress with border. - Prathaa
Rs. 4,790.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala cotton calf length angrakha style dress with a highlight of handpainted “Mata ni Pachedi” demonstration on the border, by the artist himself. The detailing in this style is also enhanced with the embroidery details and mul ajrak frills at the hem. Styling tip: Style this with oxidized earrings and sneakers to add to its chic. Specifications:            Fabric Kala Cotton Colour Maroon Neck V-Neck Sleeve Type Short Sleeves Sleeve Length 10’’ Dress Length Type 45’’ Fit Regular Pattern Solid with Printed patch Closure - Season All Seasons Occasion Festive / Casual
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: A maroon kala...
Jacket - Kala cotton white long jacket with border. - Prathaa
Rs. 4,490.00
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white kala cotton long jacket with piping details and Mata-Ni-Pachedi border. Styling tip: Style this over a crop top, wide leg trousers and hoops for more chic. Specifications:            Fabric Kala Cotton Colour Off-White Neck Open Sleeve Type 3/4th Sleeve Length 11’’ Dress Length Type 45’’ Fit Regular Pattern Solid with Printed Patch Closure - Season All Seasons Occasion Festive / Casual             Model Stats: Model is wearing size S  
Key Features: Made from 100% organic Kala Cotton. Mata Ni Pachedi art work details. Regular fit. Description: An off white...