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Shvet Bindi '23

Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

Rs. 3,799.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :   Introducing our exquisite Victorian-inspired white women's blouse, meticulously crafted with intricate details reminiscent of the bygone era. Adorned with delicate ruffles, fine beads, and elegant button detailing, this handloom blouse exudes timeless charm. The addition of puff sleeves lends a touch of sophistication, while the thoughtful inclusion of a keyhole at the back ensures a flattering fit. Designed for versatility, this blouse features a convenient front opening for easy accessibility. Its adaptable styling options make it a wardrobe essential, seamlessly transitioning from a traditional saree blouse for women to a contemporary crop top when paired with our Jamdani Dhoti. Elevate your ensemble with this versatile piece, perfect for making a statement on any occasion. Styling tip : This design can be worn in multiple styling, out of which one can be with saree as a saree blouse option and other as a crop top...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :   Introducing our exquisite Victorian-inspired white women's blouse, meticulously crafted with...
Rs. 6,799.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our women's stunning convertible white tunic dress, exquisitely designed to elevate your wardrobe with its versatile elegance. Crafted with precision, this garment boasts an anti-fit silhouette enhanced by intricate bead detailing and contrasting red thread accents adorning the neckline, back, and sleeves, adding a touch of sophistication to its timeless white hue. The back of the tunic showcases exquisite pleating details embellished with delicate beadwork, while our signature bindi motif takes center stage at the yoke, adorned with a combination of beads, threads, shell, and mother-of-pearl buttons for a captivating finish. The sleeves feature graceful flares with a twist of pleat detailing at the end, adding a unique touch to the ensemble. For a coordinated look, pair the tunic with our Jamdani flared pants, which boast complementary button and thread embellishments at the hemline. Crafted from Jamdani fabric...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our women's stunning convertible white tunic dress, exquisitely...
Rs. 4,799.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our women's stunning panelled white tunic dress, exquisitely designed to elevate your wardrobe with timeless elegance. This a line dress features two-piece 3/4th sleeves and pockets on both sides, adorned with intricate embroidery details for added flair and functionality. Highlighting the back yoke is our signature Bindi motif, beautifully embroidered with beads, threads, and mother-of-pearl buttons, showcasing meticulous craftsmanship and attention to detail. Versatile and chic, this indo western dress can be worn alone as a statement piece or layered as a tunic over our Jamdani Pants, offering endless styling possibilities. With its pivotal design and flared silhouette at the bottom, this dress exudes grace and sophistication with every wear. Experience the epitome of style and versatility with our panelled white handloom dress, perfect for making a statement on any occasion. Elevate your ensemble with the understated luxury of this...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our women's stunning panelled white tunic dress, exquisitely...
Rs. 8,199.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Presenting a truly versatile garment set featuring an Anti-fit women's kaftan tops paired with a White dhoti dress for women, curated to redefine sophistication and style. The Kaftan boasts intricate details such as delicate pleats, sleeves embroidery, and collar embellishments, showcasing meticulous craftsmanship. Introducing our signature Bindi motif on the collar and pockets, adorned with a variety of stitches and materials for a captivating finish. The back of the Kaftan features intricate shell detailing, enhancing its allure. With a straight and anti-fitted silhouette, this Kaftan effortlessly flatters all body types, ensuring a comfortable and stylish fit for every wearer. The Dhoti, crafted from luxurious Jamdani fabric, features ample flares for a free-flowing silhouette from the waist. Complete with pockets on both sides highlighted with red contrast accents, the Dhoti exudes practicality and elegance. Versatile and chic, the Kaftan can be worn separately...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Presenting a truly versatile garment set featuring an Anti-fit women's...
Rs. 4,499.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our luxurious White Dhoti, crafted from exquisite Jamdani saree fabric to elevate your ensemble with timeless elegance. This dhoti pant for women boasts ample flares, allowing for a graceful and free-flowing silhouette from the waist down. Designed for both style and functionality, this indo western dhoti dress features pockets on both sides, accentuated with red contrast highlights for a touch of flair. Experience the epitome of comfort and sophistication with this versatile addition to your wardrobe. Perfect for pairing with a variety of women's tops and tunics and blouses, our White Dhoti is sure to become a staple in your collection. Elevate your style and make a statement with the understated luxury of our Jamdani White Dhoti. Styling tip: Can be worn with tank tops or our SHVET- Victorian style blouse. Fabric Mul Cotton Color White Craft Jamdani Embroidery No Emb Placement NA Front Neck NA Back...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing our luxurious White Dhoti, crafted from exquisite Jamdani saree fabric...
Rs. 2,999.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description: Introducing our stunning flared white pants for women, meticulously crafted from luxurious Jamdani fabric featuring a captivating bindi motif intricately woven throughout. Elevate your ensemble with the subtle sophistication of these pants, adorned with delicate embroidery detailing along the hemline for a touch of elegance. Designed for both style and functionality, these pants feature two convenient pockets on both sides, adding practicality to their chic aesthetic. Experience the epitome of comfort and grace with the flattering silhouette and exquisite craftsmanship of these versatile pants. Styling tip: These white pants can be worn over an array of tops, from fitted tanks to flowing tunics, for a range of looks from casual chic to dressy boho. y contrast Kurta.   Fabric Mul Cotton Color White Craft Jamdani Embroidery No Emb Placement NA Front Neck NA Back Neck NA Sleeve Length NA Sleeve Type NA Top Length NA Bottom Length NA Silhouette Flared  ...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description: Introducing our stunning flared white pants for women, meticulously crafted from...
Rs. 3,799.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our exquisite Victorian-inspired black blouse, meticulously crafted with intricate details reminiscent of a bygone era. This women's blouse is adorned with delicate ruffles, fine beads, and elegant button detailing, exuding timeless charm. The addition of puff sleeves lends a touch of sophistication, while the thoughtful inclusion of a keyhole at the back ensures a flattering fit for every body type. Designed for versatility, this blouse features a convenient front opening for easy accessibility. Its adaptable styling options make it a wardrobe essential, seamlessly transitioning from a traditional saree blouse to a contemporary crop top when paired with our Jamdani Dhoti, an elegant take on women's pants. Elevate your ensemble with this versatile piece, perfect for making a statement on any occasion. Styling tip: This design can be worn in multiple styles. Choose this piece as a saree blouse...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description :  Introducing our exquisite Victorian-inspired black blouse, meticulously crafted with...
Rs. 4,500.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing a playful addition to our collection, this tiered dress with Bishop sleeves is crafted from our signature Jamdani fabric, showcasing exquisite cuff detailing for added charm and sophistication. Designed to bring joy to your wardrobe, this tiered white dress offers versatility in styling—it can be worn as a standalone dress or as a stylish jacket. The collar features our eye-catching Bindi motif, intricately embroidered in vibrant red beads and threads, adding a touch of elegance to the ensemble. With its fun and quirky silhouette, this dress exudes a chic and classic charm, making it a must-have for every fashion-forward woman. Experience the epitome of style and versatility with this tiered dress, perfect for making a statement on any occasion. Elevate your ensemble with the playful sophistication of this timeless addition to your wardrobe. Styling tip : This dress can...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : Introducing a playful addition to our collection, this tiered...
Rs. 3,000.00
  Key Features : Handloom Cotton Conscious Fashion Hand woven Description: A free-flowing white silhouette, this girls' dress is perfect for fun in the summer sun. Crafted from breathable handloom fabric, it features playful ruffles that bring out the unconventional use of traditional Jamdani. Beautiful thread embroidery graces the back, while subtle, minimal embroidery details adorn the front neckline, adding a touch of elegance to this unique piece. Styling tips: This versatile piece can be worn as a white dress or as a top with denims for a more casual, indo-western look. Fabric Mul Cotton Color White Craft Plain Woven Embroidery Yes Emb Placement Center Back, front neckline Front Neck Square Back Neck Square Sleeve Length Sleeveless Sleeve Type Tie ups Top Length Mid Thigh Silhouette Circular  
  Key Features : Handloom Cotton Conscious Fashion Hand woven Description: A free-flowing white silhouette, this girls' dress is perfect for fun...
Rs. 6,599.00
  Key Features : Handloom Cotton Conscious Fashion Hand woven Embrace effortless summertime style with this free-flowing white dress, designed to bring out the joy in both mother and daughter. Crafted for comfort and versatility, this A-line dress is perfect for warm days and playful moments. Delicate thread embroidery adorns the back, adding a touch of artful detail, while subtle minimal embroidery graces the front neckline for a touch of elegance. Styling tips: This versatile piece transitions seamlessly from day to night. Wear it as a breezy handloom dress with your favorite sandals or dress it down by pairing it as a tunic top with denim for a more casual look. Fabric Mul Cotton Color White Craft Plain Woven Embroidery Yes Emb Placement Center Back, front neckline Front Neck Square Back Neck Square Sleeve Length Sleeveless Sleeve Type Tie ups Top Length Mid Thigh Silhouette Circular  
  Key Features : Handloom Cotton Conscious Fashion Hand woven Embrace effortless summertime style with this free-flowing white dress, designed to...
Rs. 11,500.00
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : This is a very versatile design with a combination of an Anti fit Kaftaan with a Dhoti. The Kaftan has minute detailings like pleats, armhole embroidery details, and collar details. In this we have introduced our Bindi motif on collar and on pockets. One will get to see different types of stitches and materials used in the embroidery space. There are back detailings in the shell. The silhouette of the kaftan is straight and anti-fitted so it fits all body type. The Dhoti is made in Jamdani fabric. It has a lot of flares so it is free flowing from the waist. There are pockets on both the sides, with red contrast highlights. The kaftan can also be worn separately as a jacket or can be paired with denims too. For the Kid’s set we have our Kaftan in...
Key Features : Handloom Cotton Conscious Fashion Hand woven Description : This is a very versatile design with a combination...
Rs. 3,500.00
  Key Features : Handloom Cotton Conscious Fashion Hand woven Description : This white maxi dress has been made in the combination of mul cotton and Jamdani. It has tie ups for easy functioning of the garment. it is fitted at the bust and then it flows down. The tiers starts from the below knee level and stitched in the gather format. The tier is made in Jamdani fabric which has our signature bindi motif woven on it. It has two single bone pockets in the front. One will see lots of fine detalings at the collar and back.  Styling tip :This dress is worn as a maxi dress. Once can also style it with belt.   Fabric Mul Cotton Color White Craft Plain Woven Embroidery Yes Emb Placement front and back neckline Front Neck Tie Up Back Neck Tie up Sleeve Length Spaghetti Sleeve Type NA Top Length Below...
  Key Features : Handloom Cotton Conscious Fashion Hand woven Description : This white maxi dress has been made in...

Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

...

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Prathaa sets a fresh mood with the very first collection of 2023, welcoming happy sunshine of summers in the comfort and style of the Shvet - the enchanting whites, interpreted in their much-awaited Signature Bindi Collection of the year.

...

This year Prathaa’s Bindi collection celebrates the purity of the soul in every human while respecting the external imperfections that are relative, transient, and superficial.

2022 has been a year of healing and bouncing back, after the years of pandemic downtime. Embracing the love received from all of you prathaawomen, we are energized to rewrite a new and more interesting story from 2023 onwards and upwards. A year of alignment to the larger vision of the brand, with our community of Prathaa women, our team along with the extended team of loom artists and artisans … we have chosen Shvet to re-write our story with flexibility, fun, and blossom in its creativity.

With this collection, we have kept the colors and silhouettes in mind to be able to provide all of you, our prathaawomen, the freedom to redefine and innovate your personal style with a neutral color palette and size-agnostic designs. 

Shvet can have several levels of interpretation-purity, Innocence, a blank canvas, presence of divinity …and much more. We think it is ALL and yet NONE. It’s the presence of everything, every possible emotion and all thought yet nothing is visible, since it reflects out all unnecessary baggage and brings in the light and happy feelings.  

The Power or as we call it shakti of our signature Bindi stands out in the comfort of handwoven cotton along with the delicate bead and shell work. This first Collection of the year 23’ is an amalgamation of two inspirations- one, the versatility of a blank slate, along with the power and steadfastness of “Bindi'' in the Indian Tradition. The garments with design details such as frills, layers, fluidity, and flares bring in the soft feminine energy with the fluidity of thought, free-flowing and fun and the bright red bindi brings forward the firmness and strength of the extraordinary energy any woman possesses. It is this beautiful balance of the vulnerable and unshakable attribute of a woman that stands as the foundation thought on the idea board of the collection... 

About Fabric: The canvas weave is  84 counts of mulmul cotton in 2 ply which is very fine and soft, combined subtly and playfully with the classic Jamdani weave to highlight a few elements. Jamdani is a traditional weave of West Bengal. It is a time consuming and labor-intensive form of weaving because of the richness of its motifs, which are created directly on the loom using the discontinuous weft technique. The jamdani which we have used has our signature Bindi motif woven into it which makes it even more uncommon. Both the finished fabrics are highly breathable and make a wonderful choice for the summer. 

About Handwork: As a practice, we celebrate Prathaa’s anniversary month with the launch of the Bindi collection by celebrating our very purpose of being, so we explore a new weave or art form with our signature bindi motif. In 2023 we worked on a new technique altogether- hand embroidery techniques such as beadwork, Kantha, and cross stitches along with different materials like beads, shell buttons, and sea shells. The motif has been created in different sizes using the gradation method. We have used threads and beads to give structure to the motif, and thread, beads, and buttons as the filling. We have even explored the placement of the motif per different sizes. One will get to see intricate detailing of beads, french knots, MOP buttons, shells, and Kantha work on the neckline, pockets, collar, and sleeves. All of this and every piece is hand embroidered with Love.

Enjoy the pristine fluidity of the designs, and let’s start on a clean slate by re-writing our stories in our own personal unique style. Let’s breathe, float and celebrate ourselves in Shvet - the Enchanting Whites...

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Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.