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Ehsaas- Apne ko Apnao

This festive collection embodies the essence of joy, togetherness, and elegance.

Rs. 3,499.00
Key Features : Handloom cotton, Conscious fashion, Handwoven, Embroidery, Festive, festivals Description : This lovely green sharara for women has been made in four tiers. The first tier is semi-fitted till above knee level and the rest three tiers are gathered. The Joining points of the upper body and The below-knee parts are adorned with zari embroidered lace giving the entire look an uplift. Styling tip : This green sharara can be styled with handloom Tunics, kaftan or crop tops. It can even be worn with blouses and complete the look with a dupatta. Fabric Write up : The fabric used for this collection is mul cotton in 84 counts. The fabric was then dyed in different colors as per design. it was made purely on handloom giving the raw finish to it. The warp and the weft both are 2 ply cotton threads.    Specifications :       ...
Key Features : Handloom cotton, Conscious fashion, Handwoven, Embroidery, Festive, festivals Description : This lovely green sharara for women has...
Rs. 3,699.00
Key Features : Handloom cotton, Conscious fashion, Handwoven, Embroidery, Festive, festivals Description: This versatile green indo-western ethnic dress, designed in a flattering straight fit, is a stylish addition to any wardrobe. Inverted box pleats at the center front add a touch of structured elegance, while two front patch pockets in a contrasting color provide both practicality and visual interest. Delicate zari-embroidered laces embellish the pockets, adding a touch of Prathaa's signature craftsmanship. The full, straight-fit sleeves complete the look with a timeless sensibility. Styling tip: This handloom dress can be worn on its own for an effortlessly chic look, styled as a tunic over pants, or paired with one of our festive bottoms for a more dressed-up occasion. Fabric Write up: Crafted from breathable mul cotton in an 84s count, this dress reflects our unwavering commitment to sustainable fashion. Dyed in vibrant hues using eco-conscious methods, the fabric boasts a unique raw finish achieved through meticulous handloom weaving. Both warp and weft utilize 2-ply cotton threads,...
Key Features : Handloom cotton, Conscious fashion, Handwoven, Embroidery, Festive, festivals Description: This versatile green indo-western ethnic dress, designed in a...

This festive collection embodies the essence of joy, togetherness, and elegance. This beautiful festive collection from Prathaa aims to celebrate the spirit of the occasion by offering vibrant colors, shimmering details, functional designs, and versatile styling options that evoke a sense of happiness, closeness... Read More

This festive collection embodies the essence of joy, togetherness, and elegance. This beautiful festive collection from Prathaa aims to celebrate the spirit of the occasion by offering vibrant colors, shimmering details, functional designs, and versatile styling options that evoke a sense of happiness, closeness, and comfort.

The collection- Ehsaas- Apne ko Apnao, is a feeling, a sincere attempt to establish that Handloom Cotton can also be a graceful choice for festivals. Ehsaas aims to offer a range of festive fashion options that celebrate the intense FEELING during joyous moments, encourage togetherness, and provide the wearer with a sense of elegance and comfort, staying a conscious customer about sustainable fashion all the way. Through vibrant colors and whites, shimmering and, functional designs, along with versatile styling options, this collection invites individuals to embrace the festivities with a free-flowing mind and happy attire, creating cherished memories and a feeling of closeness.

The art of handloom is deeply rooted in tradition and heritage. Beyond their comfort, handloom fabric embodies the essence and feeling of the celebration. They are the embodiment of the timeless traditions and craftsmanship passed down through generations. This festival we are not only uplifting ourselves by wearing beautiful ensembles but we are also uplifting the spirit of our very own weaver and artisans community by giving them reason to smile and celebrate the festivals with their loved ones (Apne ko Apnao).

Key Elements of the Collection:

The collection features a vivid palette of colors inspired by the festive spirit, incorporating rich jewel tones, radiant metallics, and playful pops of hues. Each color choice reflects the vibrancy of the occasion and adds an element of joy and energy to the wearer's ensemble.

Shimmering embellishments, such as sequins, metallic threads, or reflective laces is delicately incorporated into the collection, infusing the designs with a touch of sparkle and celebration. Gathers and ruching details are strategically used to create dynamic textures and add an element of whimsy, further enhancing the festive vibe and appeal of the garments. The collection also prioritizes  functional designs that seamlessly blend style and comfort. Emphasis is placed on practical elements such as pockets, adjustable closures, and versatile silhouettes that allow for easy movement and adaptability to various occasions and styling preferences.

The collection incorporates layered pieces, including overlays, cascading capes, or detachable elements, allowing wearers to create multiple looks and experiment with styling options.The collection features a selection of elegant and timeless solid-colored ensembles, offering versatility and longevity.

The design evokes a feeling of togetherness and connectedness, symbolizing the importance of shared moments and celebrations. Thoughtful details, such as coordinating styles for different family members or matching accessories, foster a sense of unity and enhance the festive spirit. The collection prioritizes comfort by using soft, breathable fabrics that allow for ease of movement. For the collection, we have used handwoven mul cotton in 84 counts. 

Clean lines, minimal embellishments, and effortless silhouettes are embraced to create elegant yet comfortable ensembles that empower the wearer.

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Why Choose Prathaa ?

HANDCRAFTED AND HOMEGROWN
Customer Centric
Assured Quality
Artisan Led
Slow and Conscious

Prathaa is a conscious fashion brand, committed to revival of heritage weaves and art forms of India, create sustainable livelihood for our weaver community, and equip consumers transition to conscious buying habits.