Modernizing the Lungi: How Prathaa’s Lungi Skirts are Bridging Tradition and Trend

"Prathaa - Weaving Traditions”, a eco-conscious sustainable fashion brand, was founded in the year 2016, with a noble mission to revive the forgotten handloom weaves and art forms of India and presenting them in a modern look and feel to the new generation. At Prathaa, we believe in nurturing and preserving the long forgotten sustainable Art and Weaves of India, along with creating a comfortable, distinctive and appealing contemporary indo western fusion fashion. 

Prathaa showcases its fabrics woven in different traditional weaves through appealing designs in women's wear, paying close attention to detailing, finishing, with rigorous quality checks, ensuring perfection in each of their outfits. Each and every piece of clothing from Prathaa is sustainably and ethically made by skilled artisans in 100% natural cotton and handloom, which are breathable and comfortable to wear.

Explore the Best Indo Western fusion wear handloom clothes at Prathaa

Give your wardrobe a sustainable and eco-conscious uplift. Shop exclusive contemporary handloom fashion from our wide range of collections ranging from trendy tops and blouses to classic bottoms, tunics and co-ord sets.. Level up your styling game with Prathaa’s latest collection of exclusive handloom ensembles.. 

Unleash Your Inner Style Icon with Prathaa's Women's wear Collection

Ready to redefine your wardrobe? 

Prathaa's womenswear collection is more than just clothes; it's a celebration of your unique style and exquisite weaving art forms of India. From elegant ethnic wear to effortlessly indo western fusion garments and statement-making accessories, we offer a thoughtfully designed assortment that empowers you to express yourself with confidence.

Dress Your Little Ones in Style and Comfort with Prathaa's Kids Collection

Let your child's personality shine with our vibrant and playful kidswear collection. We've designed a delightful assortment of clothing for kids, as well as mother-son and mother-daughter twinning sets, that will make your little ones feel playful, confident, comfortable, and ready to take on the world! Our kidswear is crafted with soft and breathable fabrics that are gentle on the skin and allow kids to move freely. Browse our online shop and find the perfect outfits to bring out your kid’s inner joy and confidence.

The Bindi Collection - Prathaa’s Branded Collection

Prathaa’s strongest visual brand identity is the red dot, the Bindi. A collection, where you will be able to deep dive into the core value system and brand language of Prathaa - Weaving Traditions along with its link to the historical significance of the red bindi through generations in India. The Bindi Collection, is Prathaa’s signature collection, celebrates every year, the successful journey of Prathaa towards the sustainable fashion dream as well as its birthday month, when the first step to this noble mission was taken. To read how and why Bindi became a part of the brand Prathaa read here.

Our Main Focus and Strength

An honest and simple revelation of the most commonly asked question: “Why Bindi?” It is not merely a design element for us; it goes much deeper, establishing our very existence.

The big round red Bindi has become the closest identity of Prathaa, over the years, taking us back to where it all started. More importantly, it answers “Why” Prathaa, began in the first place.

Our Founder has shared the story of Prathaa's inception on multiple forums, emphasizing the conviction in the “Why” of Prathaa and Bindi as its brand identity. It was conceived as a creative platform to provide sustainable livelihoods to our family of weavers and artisans, the talents behind India’s heritage art and weaves. Alongside this, we also aim to evolve a community of #prathaawomen who love, understand, respect, and cherish Indian heritage art/weaves and are mindful and conscious about their purchases.

“It is generally a tough and confusing scenario when we believe in the 'Why,' the purpose of our work (sometimes more than ourselves), with blurry lines of how and what, when we decide to proceed,” reflects Sukanya, our Founder, on her feelings during the early days when the idea of Prathaa, as vision, kept her awake at night.

The deeper we dived, the more lost the feeling was. Scribbling mindlessly became a stressbuster. In one such moment, the Founder of this stylish and unique women's clothing brand, Prathaa, experienced a certain solace while mindlessly scribbling shapes. Among them, the round shape brought immense focus, which her fidgety brain had been missing since the idea set in. Coloring and filling it with red felt empowering and immersed her in an innate strength of faith, never giving up on her dream.

A dream that had already started giving her sleepless nights.

“Focus and strength were all I needed to take the first step to create something from the small yet powerful idea planted in my mind and heart. This led to the creation of Prathaa - Weaving Traditions,” she says. The dots and lines (referring to the existing Bindi) gradually brought in aesthetic elements and formalized the logistics and processes of Prathaa, ensuring seamless functioning.

“The Red Bindi became part of the brand and the dream, even before the name Prathaa was coined,” our Founder says. Growing up, she passively observed the Red Bindi enhancing the personalities of women around her, incorporating it into her aesthetic sensibilities. The historical significance of the red bindi resonated wonderfully with the core values and brand language of Prathaa.

From this point, the process started falling into place like a jigsaw puzzle. There was clarity in what needed to happen to bring the idea to life. When it was time to graphically represent the brand, the Red round bindi, from where it all blossomed, became the foundation, providing the team with focus and strength to serve our purpose and community of #prathaawomen and family of weavers/artisans.

The Bindi, along with all its traditional interpretations, had a new meaning in our lives.

Every year around our anniversary month, we pay tribute to ourselves and everyone part of our journey by re-creating the Bindi in various artistic or woven forms. This celebration of our journey is also a grounding exercise for our Founder, Sukanya Bhattacharya, and Team Prathaa, pledging to keep learning (unlearning/relearning), creating, and growing in our Conscious Fashion Space, nurturing our community of weavers/artisans and #prathaawomen, without ever swaying from the core “Why” of Prathaa - Weaving Traditions.

What do we create now?

This slow commitment to a consciously mindful lifestyle has led to the creation of an eco-friendly, ethical, sustainable fashion brand.

Prathaa’s range of sustainable clothing started with women’s clothing, including handloom cotton dresses (casual/semi-formal/formal midi and maxi dresses for women), tunics, and tops for women. We also create interesting handloom cotton jackets for versatile styling and layering, including long coats, formal blazers, and casual jackets. Our comfortable and chic handloom cotton bottom wear includes skirts, formal ankle-length pencil pants, and casual designs like palazzos, balloon pants, layered pants, drop-crotch pants, dhoti pants, and many other fun designs.

The quintessential six yards “sarees” and blouses are definitely not to be missed. Our exclusive ready-made handloom cotton printed, woven, and plain sarees, along with our lovingly designed handloom cotton saree blouses, are versatile enough to be styled as crop tops or jackets. These pieces focus on simplicity and comfort without compromising design detail and fit.

Sustainable, ethically made Kids Clothing from Prathaa, launched in November 2020, includes soft and comfortable clothing for girls and boys. This category introduces kids to a conscious lifestyle at an early age, prioritizing their comfort and skin safety without compromising on fun and playfulness.

Style yourself everyday with a New Look - Rozaana

Prathaa’s Rozaana collection caters to all your needs to look beautiful and stylish everyday with unique indo western designs of handloom and sustainable dresses. This collection is solely prepared to provide quality, comfortable, and versatile day-to-day fashion, ensuring that each piece seamlessly integrates into your daily wardrobe. Wear them with confidence, knowing that you're making a sustainable fashion statement.

Shvet - A Collection that Reflect Purity, Innocence, Divinity and much more.

This Collection from Prathaa, embodies and celebrates the purity of the soul in every human while respecting the external imperfections that are relative, transient, and superficial with its appealing and bright “white” sunshine look. The collection has an exclusive range of white clothing styles, ranging from Shvet - White Victorian Blouse and White Convertible Dresses for Women to cute and stylish White Kidswear dresses. You can also find Twining Dresses for Mom-son and Mom-Daughter Duo.

Taana Baana

At Prathaa, we're inspired by "Taana Baana," the warp and weft of fabric, reflecting life's dance between tradition and modernity. Our new Taana Baana collection captures this balance with vibrant hues and captivating checks, meticulously crafted for the festive season. Woven in 100% cotton, these eco-friendly dresses and outfits offer a harmonious blend of style and comfort. The classic checks symbolize life's connections, while the anti-fit designs and vibrant colors represent its beautiful phases. Embrace Taana Baana—attire that mirrors the grace of life's symphony.